HASMIK HARUTYUNYAN

• Planned and executed successful promotions and in-store events to promote specific products and attract more customers.
• Monitored stock levels at retail stores and ensured shelves were adequately stocked.
• Assisted customers in selecting fragrances, taking into consideration individual preferences and budget, and increased the sales by 40%.

• Negotiated contracts with hospitals and nursing homes for new business development initiatives.
• Organized presentations for team members and hospitals.
• Implemented promotional activities such as print advertising campaigns, email campaigns, direct mailings.
• Developed a website and advertising materials.

• Set up and negotiated contracts with customers, and closed 40 deals per month.
• Created effective marketing, sales, and other promotional initiatives.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Compiled and submitted monthly and yearly reports.
• Increased sales by 30%.

Forecasted, scheduled, and monitored project timelines, personnel performance, and cost efficiency.

Brands: Jack Daniel's, Tequila Patron, Grant's, Glenfiddich, Lavazza, Fabbri.

• Collaborated with Regional Managers to forecast optimal strategy based on sales and product profitability.
• Conferred with advertising managers to develop and implement marketing plans.
• Generated over 50% growth in revenue annually via strategic planning and implementation of seasonal and annual sales, marketing, and production plans.
• Drove brand development, maintenance, and optimization while working closely with the sales workforce to effectively align products with consumer demands.
• Organized on-trade and off-trade activities and events to successfully generate increased sales volume.
• Created and delivered sales-driven programs and promotions to meet team objectives.
• Directed a 10-member team focused on bolstering client communications, campaign effectiveness, and year-over-year sales.
• Strengthened branding initiatives by coordinating annual events to maximize outreach.
• Competitive and trend analysis.
• Managed budgets for all marketing activities including advertising spend, events sponsorships and promotional giveaways.

• Negotiated with Maersk and MSC freight companies, which resulted in new contracts that reduced overall shipping costs by 20% annually.
• Saved costs through negotiating contracts with forwarding companies and suppliers. Attended food international exhibitions, signed various new contracts.
• Managed day-to-day shipments, typically overseeing more than 40 containers monthly.
• Refined and improved product transport and storage processes.
• Facilitated communication between company, customers, and overseas partners to maintain efficient operations.
• Prepared, checked, and filed documentation with the Financial and Purchasing departments.
• Created agendas and communication materials for team meetings.
• Improved operations by working with team members and customers to find workable solutions.