Leads strategy for four brand clients and respective internal teams to create and implement thoughtful, engaging and relevant social strategies across varying social media platforms
Grew brand client Instagram account over 7K Net New Followers in five months; led brand client launch into new platforms (TikTok and Threads) with timely strategy, viral content creation and trend tracking
Increased brand social presence by 140% YoY increase in Followers and 153% YoY increase in Video Views
Manages day-to-day client communications, brand partners, content creation, content calendars, monthly and yearly reporting, as well as community management across brand social platforms
Associate PR Account Manager
BACKBONE MEDIA
01.2022 - 06.2022
Onboarded two new clients and attended trade shows and networking events to grow brand awareness in key markets
Developed strategies for launching new product and creating buzz-worthy moments
PR Account Coordinator
BACKBONE MEDIA
12.2020 - 12.2021
Managed four brand clients and collaborated with respective internal teams to create and implement PR strategy and drive consistent brand buzz and land an average of 20 article inclusions per month
Farmer & Media/Marketing Advisor
TWO ROOTS FARM
05.2020 - 10.2020
Collaborated within a team of seven to manage two acres of land and grow organic produce; operated weekly farm stand and CSA program pick-ups
Created content for the farm’s social media platforms and assisted with writing weekly newsletters and other various e-mail communications
Residential Support Professional
ASCENDIGO AUTISM SERVICES
08.2019 - 05.2020
Provided caregiver services to support the physical, mental, social and emotional needs of the client and helped implement client goals
Assistant Editor + Marketing Coordinator
ASPEN MAGAZINE & ASPEN PEAK, MODERN LUXURY
11.2018 - 04.2020
Managed all marketing and sales materials for print, digital, event sponsorships and public relations; worked with the publisher and sales team to brainstorm new marketing strategies and maintain existing marketing materials; worked with the local Aspen team and Modern Luxury’s national team to manage special promotional sections in the publications
Coordinated events with local and national brands and nonprofit organizations; communicated with local and national vendors to obtain various donations for events
Created and managed the publications’ native digital content and paid advertiser digital content on social media platforms, e-newsletters and websites; collaborated with the editor-in-chief to generate story ideas, write 83 articles and edit material for print publication and website
Freelance Writer
THE SOPRIS SUN
09.2018 - 11.2018
Pitched story ideas to the editor-in-chief; interviewed local and statewide residents and professionals; crafted seven stories for web and print—one of which was syndicated to the front page of The Post Independent
Freelance Writer/Photo Editor
DENVER LIFE MAGAZINE
09.2018 - 11.2018
Researched new interview contacts for stories, conducted interviews, and wrote three articles for the Dec 2018 issue
Collaborated with design team to research and obtain art for print magazine design
Editorial Intern/Photo Editor
DENVER LIFE MAGAZINE
06.2018 - 09.2018
Conducted interviews and wrote 23 articles for web and print; collaborated with editorial team and community to create content for Instagram
Education
Bachelor of Arts - Journalism & Mass Communication
The University of Iowa
Entrepreneurial Management Certificate -
University of Iowa
Iowa City, IA
National Outdoor Leadership School
Skills
Copywriting Storytelling Communication Goal planning Strategic planning Content digital asset management Progress monitoring reporting Networking relationship building Dash Hudson Canva Adobe Illustrator Adobe InDesign Excel PowerPoint WordPress Asana Wordle
Lover + nurturer of flora & fauna
I feel a responsibility, calling and passion to care for the land and do what's in my control to leave it a more nourished sanctuary than I found it.
Timeline
Social Media Strategist
BACKBONE MEDIA
07.2022 - Current
Associate PR Account Manager
BACKBONE MEDIA
01.2022 - 06.2022
PR Account Coordinator
BACKBONE MEDIA
12.2020 - 12.2021
Farmer & Media/Marketing Advisor
TWO ROOTS FARM
05.2020 - 10.2020
Residential Support Professional
ASCENDIGO AUTISM SERVICES
08.2019 - 05.2020
Assistant Editor + Marketing Coordinator
ASPEN MAGAZINE & ASPEN PEAK, MODERN LUXURY
11.2018 - 04.2020
Freelance Writer
THE SOPRIS SUN
09.2018 - 11.2018
Freelance Writer/Photo Editor
DENVER LIFE MAGAZINE
09.2018 - 11.2018
Editorial Intern/Photo Editor
DENVER LIFE MAGAZINE
06.2018 - 09.2018
Bachelor of Arts - Journalism & Mass Communication