HAYDEN VINING
Saint Petersburg,FL
Summary
Detail-oriented and data-driven Paid Social Manager with over 5 years of experience managing high-budget digital ad campaigns across platforms like Google Ads, Microsoft Ads, Facebook, and Reddit. Skilled in campaign optimization, ad content creation, reporting, and client communication. Strong analytical foundation with hands-on experience in tools like Google Analytics, SA360, and Power BI. Passionate about driving measurable results through strategic digital marketing initiatives.
Overview
7
7
years of professional experience
Work History
Paid Social Manager
Zonda
12.2024 - Current
- Specializing in paid social advertising operating and managing budgets exceeding $200k/month. Driving thousands of conversions per month while maintaining a below average market CPA.
- Created ad copy and visuals, managed account finances, and provided detailed performance reporting for Meta/Reddit platforms.
- Acted as a key point of contact for client relations and performance discussions.
SEM Analyst
Zonda
03.2022 - 12.2024
- Created, managed, and executed paid search strategies fit for a budget of $750k/month split into Google/Bing ads.
- Created RSA's, DSA's, Demand Gen, and PMAX campaigns to hit high numbers consistently exceeding expectations.
SEM Jr. Analyst
Merkle
06.2021 - 01.2022
- Supported SEM strategy and execution for clients including Cisco, TE, and PagerDuty.
- Conducted weekly performance reporting and campaign optimization.
- Utilized platforms including Google Ads Editor, Microsoft Editor, SA360, and Google Analytics.
- Collaborated cross-functionally to ensure data accuracy and campaign alignment with KPIs.
Digital Marketing Intern
Build.com
02.2021 - 05.2021
- Worked with ad tag tracking through Google.
- Processed first, third, and zero-party data for reporting and insights.
- Utilized Power BI for daily reporting tasks and data visualization.
Marketing Data Analytics Intern
Ferguson Enterprises
05.2019 - 12.2019
- Supported market research for a $18B construction supply wholesaler.
- Used Salesforce for CRM-focused projects.
- Gained hands-on experience with marketing analytics tools and principles.
Education
Bachelor of Arts - Advertising, Business Information Management
University of South Carolina
05-2021
Skills
- Market Trade Desk Certified
- Google Ads Measurement Certification
- Google Ads Search Certification
- Meta Ads Certification
- Reddit Ads Certification
- Google Ads, Microsoft Ads (Bing), Facebook Ads, Reddit Ads
- Google Analytics, SA360, Power BI
- Google Ads Editor, Microsoft Editor
- Salesforce, Microsoft Excel, PowerPoint, Word
Affiliations
Delta Upsilon International Fraternity – University of South Carolina Chapter (Alumnus)
Timeline
Paid Social Manager
Zonda
12.2024 - Current
SEM Analyst
Zonda
03.2022 - 12.2024
SEM Jr. Analyst
Merkle
06.2021 - 01.2022
Digital Marketing Intern
Build.com
02.2021 - 05.2021
Marketing Data Analytics Intern
Ferguson Enterprises
05.2019 - 12.2019
Bachelor of Arts - Advertising, Business Information Management
University of South Carolina