Hayes C. McConnell
Columbia,SC
Summary
Highly motivated and competitive professional with extensive communication and organizational management experience.
Overview
31
31
years of professional experience
Work History
Program Director/WLXC Kiss 103.1
Cumulus Media
Columbia, SC
02.2020 - Current
- Maintain and monitor the annual operating budget
- Supervise, monitor, and evaluate the performance of staff
- Recruit, hire, and train staff, assign duties, and monitor activities to ensure high performance levels
- Develop and implement marketing, public relations, and advertising campaigns
- Conceptualize, coordinate, and provide direct oversight for special events
- Develop and supervise major NTR events
- Analyze market survey data and prepare reports on a weekly and quarterly basis
- Ensure the station complies with all FCC operating regulations
- Meet with sales and programming to establish quarterly sales and rating goals
Operations Manager
Alpha-Media
Columbia, SC
12.2000 - 06.2023
- Maintained top ratings for all Alpha Media stations including 30 consecutive #1 books for WWDM
- WWDM and WHXT ranked #1 and #2 25-54 upon exit
- Teach, cultivate, and motivate talent to achieve maximum ratings goals
- Develop mutually beneficial partnerships with corporations, community agencies, and local businesses to increase revenue and ratings goals
- Design plans to achieve ratings goals across multiple formats
- Create programs that consistently receive top ratings across all formats
- Develop effective public relations campaigns including marketing, print, and social media
- Maintain and monitor an annual operating budget in excess of $1,000,000.00
- Supervise personnel in sales and programming departments
- Supervise, monitor, and evaluate the performance of a staff of 40 employees
- Recruit, hire, and train staff, assign duties, and monitor activities to ensure high performance levels
- Develop and implement marketing, public relations, and advertising campaigns
- Conceptualize, coordinate, and provide direct oversight for special events
- Develop and supervise major NTR events
- Analyze Nielsen survey data and prepare reports on a monthly and quarterly basis
- Ensure the station complies with all FCC operating regulations
- Meet with sales and programming to establish quarterly sales and rating goals
Program Director WMMJ/MAJIC 102.3
Radio One Inc.
Lanham, MD
01.1998 - 12.2000
- Managed station day-to-day operations
- Managed an annual budget in excess of $1,000,000
- Hire and train staff
- Developed and maintained relationships across all departments
- Analyzed market survey and ratings data
Program Director/WFXC/WFXK
Clear Channel Communications Inc.
Durham, NC
10.1993 - 01.1998
- Managed station day-to-day operations
- Managed an annual station budget
- Analyzed market survey and ratings data
- Hire and train staff
- Prepared quarterly and annual reports
- Developed programming strategies
Education
Master's Degree - Public Administration
North Carolina Central University
Durham, NC01.2001
Bachelor of Arts - Communications, Radio/Television
Shaw University
Raleigh, NC01.1987
Skills
- Relationship building
- Effective leader
- Program leadership
- Staff development
- Strategic planning
- Partnership development
- Regulatory compliance
- Personnel supervision
- Policy implementation
- Operations oversight
- Budgeting and financial management
- Group and individual instruction
- Compliance management
- Innovation and creativity
- Financial management
- Budget coordination
- Budget administration
- Curriculum development
- Conflict resolution
- Business management
- Coaching and mentoring
- Recruitment and hiring
- Training and development
- Staff management
- Documentation and reporting
- Staff training
- Administration
- Data analysis
Awards
- Employee of the Year Award
- 1995
- 1996
- Impact Personality of the Year Award, 1993
- Tom Joyner Air Personality of the Year Award, 1993
- Nominated Program Director of the Year, BRE Magazine, 2003
- Nominated Radio Station of the Year Award, Billboard Monitor, 2003
- Radio Station of the Year, 2006
- Urban Format Captain Alpha Media, 2018
Alias
Chris Connors
Timeline
Program Director/WLXC Kiss 103.1
Cumulus Media
02.2020 - Current
Operations Manager
Alpha-Media
12.2000 - 06.2023
Program Director WMMJ/MAJIC 102.3
Radio One Inc.
01.1998 - 12.2000
Program Director/WFXC/WFXK
Clear Channel Communications Inc.
10.1993 - 01.1998
Bachelor of Arts - Communications, Radio/Television
Shaw University
Master's Degree - Public Administration
North Carolina Central University