HAYLEE SEGURA
Richmond,VA
Summary
Strategic communications and client-facing professional blending public affairs, PR, and client service experience across government, nonprofit, and private-sector environments. I bring sharp writing, a calm presence under pressure, and a campaign-style approach to managing details, deadlines, and stakeholders.
Overview
8
8
years of professional experience
Work History
Sales Assistant
Miller and Smith
Glen Allen, VA
07.2025 - Current
- Own high-volume client communication, scheduling, and follow-ups, keeping sales, construction, and design teams in sync.
- Translate prospect needs into clear next steps, mirroring consultative, client-facing communication used in public affairs and account management.
- Maintain clean, accurate CRM records for 50+ active prospects monthly to keep leadership and teammates aligned.
- Track deadlines, prep meeting materials, and anticipate roadblocks to keep projects moving.
- Set expectations clearly and communicate proactively to deliver a smooth, high-touch customer experience.
Office Automation, Registrar
Department of Defense Education Activity (DoDEA)
Grafenwöhr, Germany
08.2020 - 09.2021
- Managed sensitive records for 800+ students with precision and discretion.
- Acted as a go-to liaison between school leadership, families, and external agencies.
- Resolved complex registration and documentation issues for 150+ incoming families each year.
- Coordinated information flow and reporting needs across multiple stakeholders.
Crisis Management Consultant
Curing Kids Cancer
Dallas/Fort Worth, TX
03.2019 - 05.2019
- Audited organizational risks and helped build crisis communication frameworks for executive stakeholders.
- Developed practical recommendations and action plans to strengthen readiness.
- Built messaging templates and communication structures for high-stakes scenarios.
Public Relations Specialist
Elevate Windows and Doors
Dallas/Fort Worth, TX
12.2018 - 05.2019
- Developed decks, sell sheets, and messaging used in sales meetings, trade shows, and brand storytelling.
- Supported a strategic communications plan for a HUD home prototype at the Innovative Housing Showcase in Washington, DC.
- Wrote website copy, digital content, and integrated materials aligned with brand positioning.
- Partnered with leadership on messaging, campaign rollouts, and cross-channel communication.
Public Relations & Social Media Intern
Susan Posnick Cosmetics
Dallas/Fort Worth, TX
06.2018 - 08.2018
- Ran social and competitor audits to spot engagement and positioning opportunities.
- Helped shape analytics-informed content ideas and supported integrated campaigns.
Corporate Communication Intern
SMU Corporate Communication & Public Affairs
Dallas/Fort Worth, TX
06.2018 - 08.2018
- Conducted research and competitive analysis for client and departmental projects.
- Drafted written content and supported internal communication initiatives.
Education
B.A. - Strategic Communication & Public Relations
Southern Methodist University
Dallas, TXSkills
- Writing & Editing
- Media Relations Support
- Research & Analysis
- Project Coordination
- Stakeholder Communication
- CRM & Data Management
- Microsoft Office
- Google Workspace
- Digital & Social Platforms
Timeline
Sales Assistant
Miller and Smith
07.2025 - Current
Office Automation, Registrar
Department of Defense Education Activity (DoDEA)
08.2020 - 09.2021
Crisis Management Consultant
Curing Kids Cancer
03.2019 - 05.2019
Public Relations Specialist
Elevate Windows and Doors
12.2018 - 05.2019
Public Relations & Social Media Intern
Susan Posnick Cosmetics
06.2018 - 08.2018
Corporate Communication Intern
SMU Corporate Communication & Public Affairs
06.2018 - 08.2018
B.A. - Strategic Communication & Public Relations
Southern Methodist University