Hayley Burbank
Eagle Mountain
Summary
AI-Assisted Product Manager | Building Scalable, Data-Driven Enrollment Solutions Results-driven Product Manager with 3+ years of experience in Education Technology, specializing in enrollment, automation, and student communication tools. Expert in leveraging AI to amplify research, insight generation, and operational efficiency. Proven ability to deliver measurable business outcomes, align cross-functional teams, and champion user needs. Known for driving end-to-end product delivery—from insight gathering to execution—with a strategic mindset and bias for action.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Product Manager – Enrollment Experience
WESTERN GOVERNORS UNIVERSITY
02.2022 - Current
- Lead product strategy across student-facing enrollment experiences (Enrollment Engagement Suite) and staff-facing operational tools (Enrollment Operations & Support), delivering scalable solutions that reduce enrollment cost per start, improve counselor efficiency, and increase student conversion.
- Key Achievements
- Applied AI-assisted discovery to synthesize competitor research, enrollment trends, and legislative impacts, translating complexity into actionable product insights.
- AI analyst agents to process transcripts, session logs, and ServiceNow tickets, extracting patterns in student and staff feedback to inform ROI impact analysis and roadmap prioritization.
- Streamlined stakeholder updates, case studies, and UAT documentation using generative AI, improving clarity and reducing cycle time.
- Launched multi-channel communication enhancements (text, voice, web messaging, and appointments) informed by AI-powered analysis of learner preferences, increasing student conversion and re-engagement rates.
- Improved enrollment counselor efficiency by leveraging AI to surface last-user actions and eliminate redundant tasks.
- Spearheaded Transcripts Retrieval Product, reducing student processing time by 15 days and driving a 10% increase in student satisfaction.
- Directed Website Revamp, implementing a modern tech stack that reduced security vulnerabilities by 40% and improved load times by 25%.
- Awarded Product Management Excellence (peer-nominated) for leadership, collaboration, and proactive problem-solving.
- Led cross-functional teams to define product vision and strategy, aligning with organizational goals.
- Developed and prioritized product roadmaps based on stakeholder feedback and market analysis.
Executive Assistant, Product Management
WESTERN GOVERNORS UNIVERSITY
06.2020 - 02.2022
- Launched internal communication tools and onboarding programs, improving stakeholder transparency and reducing new hire ramp-up time by 30%.
- Supported large-scale department workshops and collaboration efforts with 95% participant satisfaction.
- Coordinated executive schedules, ensuring optimal time management and prioritization of tasks
Customer Success Manager
THUMBTACK
06.2019 - 06.2020
- Managed a portfolio of high-revenue small business accounts, achieving 20% growth in engagement and a 15% revenue increase over 12 months.
- Developed tailored marketing strategies, improving account retention by 12%.
- Provided actionable insights on market trends and user feedback, informing product improvements and enhancing platform usability.
- Cultivated strong relationships with clients to enhance customer satisfaction and retention.
Various Roles: Facilities Coordinator, Operations Coordinator, Customer Service Agent
SORENSON COMMUNICATIONS
01.2013 - 06.2019
- Supported 100+ locations across two companies, ensuring lease compliance and seamless employee relocations.
- Developed training programs and optimized scheduling processes, improving workforce efficiency and payroll accuracy.
- Collaborated cross-functionally to resolve customer service issues and implement reporting tools that informed leadership decisions.
- Managed vendor relationships to enhance service delivery and cost-effectiveness.
Education
MBA - Business Administration
Western Governors University
01.2022
BA - Deaf Studies
Utah Valley University
06.2015
Skills
- Product Management
- Roadmapping, Backlog Management, User Story Development, GTM Strategy
- AI & Data-Enabled PM Skills
- AI-Assisted Market Analysis & Competitive Research
- Generative AI for Discovery, Strategy & Storytelling
- Custom Analyst Agents for Insight Generation
- Data-Driven Decision Making & ROI Analysis
- Analytics & Insights
- Metrics Optimization, Reporting, User Feedback Analysis
- Collaboration
- Stakeholder Alignment, Cross-functional Communication, Onboarding & Enablement
- Tools & Methodologies
Certification
AI Foundations, Western Governors University – 6/2025
Timeline
Product Manager – Enrollment Experience
WESTERN GOVERNORS UNIVERSITY
02.2022 - Current
Executive Assistant, Product Management
WESTERN GOVERNORS UNIVERSITY
06.2020 - 02.2022
Customer Success Manager
THUMBTACK
06.2019 - 06.2020
Various Roles: Facilities Coordinator, Operations Coordinator, Customer Service Agent
SORENSON COMMUNICATIONS
01.2013 - 06.2019
MBA - Business Administration
Western Governors University
BA - Deaf Studies
Utah Valley University
Similar Profiles
Kaylah MurreyKaylah Murrey
Student at Western Governors UniversityStudent at Western Governors University
Aaron D. HimelsonAaron D. Himelson
Program Manager, Software Eng Program Faculty at Western Governors UniversityProgram Manager, Software Eng Program Faculty at Western Governors University
Dr. Lynell A. Powell (Dr. Joy)Dr. Lynell A. Powell (Dr. Joy)
Course Instructor at WESTERN GOVERNORS UNIVERSITYCourse Instructor at WESTERN GOVERNORS UNIVERSITY
Cindy PokornyCindy Pokorny
Accounting /Permit Specialist at Blue Best LLCAccounting /Permit Specialist at Blue Best LLC
MELAYA RASMUSSENMELAYA RASMUSSEN
Front Desk Receptionist at Landis SalonFront Desk Receptionist at Landis Salon