Summary
Overview
Work History
Education
Skills
Timeline
Generic

HAYLEY REAGAN

Columbus

Summary

Senior fashion designer with 14 years of industry experience. I have extensive history catering to diverse body types, spanning from XXS to 6X. Skilled in designing across various product categories, including women's and men's, activewear, intimates, loungewear, swimwear, shapewear, knits, wovens, and outerwear. Recognized for creative innovation and driving growth, with a history of receiving awards and patents. Always striving to bring my expertise in inclusive design to a forward-thinking fashion team.

Overview

18
18
years of professional experience

Work History

Senior Apparel Designer/Product Development

P'tula Active
07.2021 - Current
  • Lead design across all categories, including Activewear, Sports Bras, Knits, Wovens, Sleepwear, Loungewear, and Outerwear.
  • Heavy Focus on product development and sourcing, including creating and managing time and action calendars, and fostering new vendor relationships.
  • Direct raw material development, selection, and testing processes.
  • Mentor emerging talent and delegate tasks to effectively manage team workload.
  • Identify key colors that support market-right color palettes for all product categories, for 12 launches/year.
  • Present creative and technical ideas persuasively and passionately to company owners and cross functional teams.
  • Work closely with Technical Design to communicate concepts into measurement specs and technical drawings.

Designer-Shapewear, Intimates, Loungewear

Fabletics -Yitty
03.2021 - 06.2021
  • Designer for the celebrity brand launch of Yitty: shapewear by Lizzo.
  • Played a pivotal role in the inception and early development of the brand, shaping identity through innovative and captivating designs.
  • Performed trend and color forecasting and created mood boards to present the vision for upcoming seasons.
  • Created construction details, tech packs, and BOMs in PLM system, maintaining material libraries.
  • Created innovative design tools and strategies for presenting merchandise in high level meetings while working remote.
  • Focused designs on sustainable and eco-friendly fabrics and materials.

Designer- Intimate Apparel

Lane Bryant
06.2011 - 10.2020
  • Spent multiple years on various categories, Bras, Panties, Innovation, Novelty Lingerie, and Sleepwear.
  • Created patent pending garments and received the Summit Award for evolving the core panty program to increase margin.
  • Identified White Space opportunities for innovation, incorporating technology in new product launches and streamlining material usage.
  • Trained, led, and coached junior designers to build their skill sets.
  • Selected print artwork for a cohesive and varied assortment, working with up to 100 prints per season.
  • Worked with suppliers to develop and source raw materials that aligned with cost parameters.
  • Traveled nationally and internationally to research the market and build vendor relationships.
  • Created design flats, tech packs and BOMs for vendor manufacturers to interpret sketches into prototypes.
  • Reviewed color lab dips and pattern strike-off submissions.

Design Intern- Dresses and Woven Tops

White House Black Market
08.2010 - 09.2010
  • Prepared sketch presentation boards for review.
  • Researched to keep current with fashion trends and competitor activity.
  • Assisted with designing through CAD and sketching.
  • Created tech packs for original designs on WebPDM.
  • Dressed and Styled forms for presentation.
  • Clearly communicated design revisions to all members of fashion design team.

Brand Representative

Abercrombie & Fitch
01.2007 - 01.2010
  • Gained experience in a retail store environment.
  • Maintained orderly appearance of the sales floor.
  • Offered friendly and efficient service to all customers, handled challenging situations with a positive attitude.

Education

B.S - HUMAN ECOLOGY, Fashion & Retail

Ohio State University
Columbus, OH

Skills

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Creative Suite
  • Microsoft Office
  • FlexPLM
  • Superior Color Vision Score
  • Trend forecasting
  • Garment construction
  • Plus Size Design
  • Seamless Knitting
  • Verbal and written communication
  • Sustainability

Timeline

Senior Apparel Designer/Product Development

P'tula Active
07.2021 - Current

Designer-Shapewear, Intimates, Loungewear

Fabletics -Yitty
03.2021 - 06.2021

Designer- Intimate Apparel

Lane Bryant
06.2011 - 10.2020

Design Intern- Dresses and Woven Tops

White House Black Market
08.2010 - 09.2010

Brand Representative

Abercrombie & Fitch
01.2007 - 01.2010

B.S - HUMAN ECOLOGY, Fashion & Retail

Ohio State University
HAYLEY REAGAN