Heather Brown
Austin
Summary
Innovative Marketing Specialist skilled in crafting and executing comprehensive marketing campaigns. Proven ability to enhance brand visibility through targeted social media strategies and impactful digital content. Established automated email workflows that significantly increased customer retention and engagement across various platforms.
Overview
9
9
years of professional experience
Work History
Marketing Specialist
ACC
01.2024 - Current
- Develop and execute comprehensive social media strategies across TikTok, Instagram, and Facebook to enhance brand visibility.
- Spearheaded production of high-impact digital video content (sizzle reels, case studies) that enhanced partnership success and contributed to revenue growth.
- Orchestrated large-scale promotional events and marketing activations that elevated brand engagement and visibility.
- Built and managed an automated email marketing program, utilizing custom workflows to drive customer retention through newsletters and promotions.
Marketing Specialist
Linnemann Realty
05.2020 - 01.2024
- Curated and managed digital content for company social media, driving high community engagement levels.
- Served as primary digital contact for portfolio of 1,800+ properties, coordinating remote communications for seamless interactions.
- Authored and executed legally compliant lease agreements while upholding rigorous administrative standards.
Marketing Specialist
Sunridge Management
01.2017 - 01.2020
- Designed and deployed strategic marketing campaigns, enhancing lead generation and driving increased traffic.
- Accelerated property lease-up by 40%, reaching full capacity in 6 months instead of the projected 10 through targeted digital outreach.
- Directed budgeting, rent collection, and financial reporting, ensuring accuracy and reliability in financial operations.
Education
Bachelor of Arts - Communications
SNHU
Skills
- Marketing Campaigns
- Copywriting
- Market research
- Email Automation
- Digital communication
- Market analysis
- Problem-solving
- Workflow management
- Customer relationship management
- Digital content creation
- Proficient in Asana, Slack, Zoom
- Social media strategy
Core Expertise
- Digital Marketing
- Remote Collaboration
- Content Creation
Accomplishments
- Killeen Leadership Award - 2023
- Dean’s List Academic Achievement
- Recognized for Strong Written Communication Skills
Timeline
Marketing Specialist
ACC
01.2024 - Current
Marketing Specialist
Linnemann Realty
05.2020 - 01.2024
Marketing Specialist
Sunridge Management
01.2017 - 01.2020
Bachelor of Arts - Communications
SNHU