Heather Farber
West Chester,PA
Summary
Dynamic Managing Director with progressive experience successfully managing P&Ls, directing complex projects, developing strategies, and leading high-performance teams to further key business and marketing initiatives and overall business operations. Specialized knowledge in direct and co-branded marketing, team development, and production and creative management, to enhance overall business operations, increase revenue, and effectively manage market growth.
Overview
20
20
years of professional experience
Work History
Managing Director, Marketing
Epic Research
09.2017 - Current
- As head of Epic’s direct marketing practice, drive profitable portfolio growth for clients while delivering on Epic's net revenue goals
- Lead experienced team partnering with financial services and other clients across full campaign lifecycle, typically on an at-risk basis
- Spearhead successful client renewals through strong relationships and proven value
- Support business development initiatives, collaborating to identify opportunities, craft compelling proposals, and expand Epic's market presence
Executive Director
West Philadelphia Alliance for Children (WePAC)
03.2016 - 08.2017
- Appointed in July 2016 after having served in interim capacity since March
- Reduced operational expense without impacting programming, expanded fundraising and volunteer engagement, and set in motion evolution of WePAC’s school partnership model
Managing Director, NRG Retail Northeast
NRG Energy
01.2013 - 03.2016
- Promoted to Managing Director in October 2014 while serving as General Manager with P&L responsibility for NRG Home and Energy Plus segments of NRG's retail business in East region
- Team drove pricing and margin management, acquisition strategy, retention strategy, customer experience, business intelligence, and co-brand and affinity partnership management. Oversaw major brand transition and introduction of NRG Home brand in East region
- Previous served as Senior Director, Communications and Affinity Partnerships
Senior Director, Strategic Marketing Development
Energy Plus
06.2010 - 12.2012
- Led strategic team that identified, assessed, and launched expansion markets while also managing growth, profitability, regulatory functions, and competitive monitoring within nine existing electricity and natural gas retail markets
- While guiding team, also maintained direct P&L ownership for two leading electricity and natural gas markets which contributed nearly 55% of total EBITDA
- Previous served as Senior Director, Operations, responsible for launching natural gas as new business line to complement core electricity product
Group Director, Marketing
Barclaycard US
06.2005 - 06.2010
- Led acquisition marketing for Juniper-branded and numerous co-branded credit card segments covering partners such as US Airways, L.L.Bean, Carnival, Farm Bureau Bank, and many others
- Oversaw list processing, print production, creative development, and marketing compliance teams
Education
Bachelor of Arts - Advertising
Penn State University
University Park, PAMBA -
Penn State University
Malvern, PASkills
- Marketing Strategy & Revenue Growth
- Customer Acquisition & Retention
- Data-Driven Marketing
- P&L Management
- Leadership & Team Development
Timeline
Managing Director, Marketing
Epic Research
09.2017 - Current
Executive Director
West Philadelphia Alliance for Children (WePAC)
03.2016 - 08.2017
Managing Director, NRG Retail Northeast
NRG Energy
01.2013 - 03.2016
Senior Director, Strategic Marketing Development
Energy Plus
06.2010 - 12.2012
Group Director, Marketing
Barclaycard US
06.2005 - 06.2010
Bachelor of Arts - Advertising
Penn State University
MBA -
Penn State University
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