Heather Goetzke
Bayport,MN
Summary
Accomplished business owner and pharmaceutical sales leader with 16 years of exceeding revenue targets and ranking among top national performers. Demonstrated elite performance at Galderma, The Beauty Architects, and Elevia Solution, earning Top 10% national ranking, two Presidents Club Awards, Million Dollar Club status for VI Peel, recognition as a top SkinPen and PRP territory, and Top 5 national GLP-1/Peptide territory. Proven new business hunter with deep expertise in launching and scaling aesthetic and pharmaceutical portfolios, driving sustained growth through strategic account development, consultative selling, and high-impact marketing execution. Recognized for expanding market share, strengthening long-term partnerships, and delivering measurable results in competitive markets.
Overview
13
13
years of professional experience
Work History
CEO
Elevia Solution
Bayport
07.2025 - Current
- Consistently top-performing sales leader, driving sustained territory growth and exceeding revenue targets through strategic account development and consultative selling.
- Scaled a multi-state aesthetics and wellness distribution consultancy specializing in GLP-1 program/peptides partnerships.
- Built and managed strategic partnerships with U.S.-based compounding pharmacies (503A/503B) and direct-from-manufacturer peptide suppliers.
- Designed turnkey GLP-1 and wellness program frameworks, including pricing models, margin optimization strategies, and compliance alignment.
Business Development Specialist
The Beauty Architects
Midwest Territory
10.2024 - Current
- Provided specialized consulting services on VI Peel, SkinPen and PRP advising clinics and medical spas on treatment integration, marketing strategy, client experience, and product launch execution.
- Drove revenue growth through proactive lead generation, prospecting, and new account acquisition via cold outreach, networking, and strategic territory expansion.
- Consistently exceeded sales targets, including generating $50,000+ in new business monthly and securing Million Dollar Club status for VI Peel through sustained territory performance.
- Trained providers and staff on product applications, clinical best practices, and revenue optimization to increase treatment adoption and retail conversion.
- Managed a disciplined sales pipeline using CRM systems to track activity, forecast revenue, and convert qualified leads while maintaining strict compliance with medical device regulations.
- Came up with detailed plans to enhance sales management and prioritize long-term business goals.
Senior Pharmaceutical Sales Representative
Galderma
Midwest Territory
12.2012 - 03.2020
- Promoted branded dermatological drugs to dermatologists, pediatricians, and family practice physicians.
- Responsible for creating product demand through face-to-face sales calls, video conferencing software, distribution of product samples, product support, total office calls, and building strong relationships with providers and staff.
- 2017 Presidents Club Award recipient, top 20% of country.
- 2016 Inner Circle award recipient, top 10% of country.
- 2014 Presidents Club Award recipient, top 20% of country.
- Achieved 2nd place in US for Trend Break Incentive Q3, 2013.
- Awarded Knowledge Master for leading Basic Training Class of 2013.
Education
Bachelor of Arts - Business Administration with Major in Leadership and Management
University of St. Thomas - Opus College of Business
Saint Paul, MN05-2007
Skills
- Aesthetic Medical Device Sales
- Pharmaceutical Sales
- Salesforce and Zoho CRM
- Negotiation
- Advanced Pharmaceutical Knowledge
- Lead Generation
- Sales and Revenue Growth
- Market Conditions Monitoring
- Regulatory Compliance
- Product Promotion
- Relationship Building
- Staff Coaching and Training
- Business Consulting
Timeline
CEO
Elevia Solution
07.2025 - Current
Business Development Specialist
The Beauty Architects
10.2024 - Current
Senior Pharmaceutical Sales Representative
Galderma
12.2012 - 03.2020
Bachelor of Arts - Business Administration with Major in Leadership and Management
University of St. Thomas - Opus College of Business