Heather Lamson
Groveland,FL
Summary
Marketing professional with strong background in social media strategy and content creation. Skilled in leveraging analytics to drive engagement and optimize campaigns. Known for fostering team and partner collaboration.
Overview
8
8
years of professional experience
Work History
Social Media Manager
Foundation for a Healthier West Orange
Winter Garden, FL
01.2023 - Current
- Developed and executed social media strategies to enhance community engagement and brand awareness.
- Controlled and monitored a marketing budget surpassing $40,000.
- Cultivated strategic partnerships with local organizations to enhance outreach initiatives.
- Established a loyal community of over 25,000 followers.
Marketing/Social Media Specialist
Foundation for a Healthier West Orange
Winter Garden, FL
01.2021 - 12.2022
- Developed monthly content calendars outlining topics, images, videos, and captions in advance for streamlined scheduling.
- Conducted analytics to understand audience behaviors and preferences, guiding more effective content strategies.
- Wrote engaging website, email, and print copy.
Marketing and Events Coordinator
West Orange Healthcare District/Foundation for a Healthier West Orange
Ocoee, FL/Winter Garden, FL
04.2019 - 12.2020
- Coordinated logistics for health-related events attended by thousands of community members.
- Utilized platforms to drive awareness and engagement before, during, and after events.
- Built email newsletters sharing local events and health education.
Communications Specialist
Eastern Connecticut Health Network
Manchester, CT
02.2018 - 02.2019
- Built email newsletters, ensuring alignment with organizational offerings, objectives, and tone.
- Copyedited, proofread, and revised advertisements, print materials and signage.
- Collaborated with external marketing agency to compile information, photos, and videos for company messaging.
Education
Bachelor of Science - Business Administration
Eastern Connecticut State University
Willimantic, CT05-2017
Skills
- Social media management
- Teamwork and collaboration
- Content creation
- Photography and videography
- Community engagement
- Event management
- Analytics and reporting
- Email marketing
- Social media budgeting
- Attention to detail
- Copywriting
- Audience engagement
- Networking and relationship building
Timeline
Social Media Manager
Foundation for a Healthier West Orange
01.2023 - Current
Marketing/Social Media Specialist
Foundation for a Healthier West Orange
01.2021 - 12.2022
Marketing and Events Coordinator
West Orange Healthcare District/Foundation for a Healthier West Orange
04.2019 - 12.2020
Communications Specialist
Eastern Connecticut Health Network
02.2018 - 02.2019
Bachelor of Science - Business Administration
Eastern Connecticut State University