Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
Generic

Heather Landolphi

Garden City,NY

Summary

Seasoned Senior Marketing Analyst with comprehensive background in creating and implementing marketing strategies. Demonstrated strengths include data analysis, market research, and strategic planning. Known for driving growth by leveraging competitive intelligence, customer behavior insights, and industry trends. Made significant impact on previous employers' bottom line through successful campaign development and deployment.

Overview

5
5
years of professional experience

Work History

Senior Marketing Analyst

LGS Marketing Services
Princeton, NJ
08.2018 - 12.2023
  • Monitored and analyzed web analytics data for various Pharmaceutical clients.
  • Utilize data-driven strategic thinking to uncover insights into website activity.
  • Collaborated with agencies and internal departments to troubleshoot and repair problems that may occur.
  • Delivered clear verbal and written explanations of complex data and performance metrics to key stakeholders.
  • Provided actionable recommendations to optimize campaigns.
  • Conducted UAT testing before and after website launch to verify proper functionality of website and digital advertisements.
  • Create, maintain and update QR Codes.

Foote, Cone & Belding
New York, NY
2000 - 2003
  • Constructed and implemented online advertising strategies and tactics to
    achieve brand and distribution objectives.

Interactive Media Director

Media.com
New York, NY
1998 - 2000
  • Constructed and oversaw strategic direction of P&G and Kraft Kids, optimizing ROI goals with cost per acquisition-based media deals.
  • Created, adapted, and stewarded P&G's long-term new media vision to successfully achieve corporate and individual brand objectives.

Education

Bachelor of Science - Corporate Communications

Ithaca College
Ithaca, NY

Skills

  • Proficient in Adobe Site Catalyst, Alteryx, Google Analytics, Microsoft Office, Tableau
  • Utilized various debugger tools for UAT testing: Google Chrome DevTools, Charles
  • Key strengths include: accuracy, attention to detail, organization, and problem-solving

Affiliations

  • Saint Joseph’s School: Religious education teacher, Committee chair for multiple events, Online management of lunch orders for over 200 students.
  • Garden City Welcoming Club: Co-chair of the golf and tennis committee.
  • Literacy Volunteers of America: Completed training to become a
    tutor, Worked with people struggling to obtain their GED.
  • The INN: Prepared healthy meals to those in need while ensuring everyone was
    treated with dignity and respect.

References

References available upon request.

Timeline

Senior Marketing Analyst

LGS Marketing Services
08.2018 - 12.2023

Foote, Cone & Belding
2000 - 2003

Interactive Media Director

Media.com
1998 - 2000

Bachelor of Science - Corporate Communications

Ithaca College

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Heather Landolphi