Heather Mulae
Arlington Heights,IL
Summary
Strategic public relations professional with 10+ years of experience crafting compelling narratives and managing brand reputation. Expert in media relations and integrated campaigns that drive measurable results for clients across the legal, financial, and business services.
Overview
15
15
years of professional experience
Work History
PR Manager
Mayer Brown LLP
Chicago
05.2018 - Current
- Utilize full understanding of media needs and strong relationships with key reporters to maximize coverage in business and trade publications.
- Work directly with lawyers and firm leaders across multiple practice areas in creating and executing media relations strategies that result in showcasing their thought leadership on issues of importance to clients.
- Identify and secure opportunities for lawyers to speak with reporters and publish byline articles targeted to audiences that directly align with their business development efforts.
- Proactively seek out opportunities and draft nominations for the firm’s lawyers to be positioned for honors, awards, and rankings.
- Draft press releases for new lateral hires and firm achievements.
- Develop and execute social media campaigns and craft individual posts for dissemination across multiple social media platforms.
PR Specialist
Sidley Austin LLP
Chicago
10.2016 - 05.2018
- Distilled complex messages to create written materials, including press releases, pitches and messaging documents for firm lawyers and leadership.
- Evaluated media opportunities for potential conflicts in order to minimize risk to the firm and made sound recommendations regarding interview participation.
- Led the process of securing media coverage around the firm’s role in M&A activity, which included drafting external and internal materials, conducting media outreach, tracking and reporting on media placement results.
- Spearheaded relationship with external PR agency in California for all media opportunities.
Account Executive
G&S Business Communications
Chicago
09.2011 - 06.2016
- Provided strategic counsel and recommended tactics to communicate the company’s brands and showcase its services and thought leaders, specifically for the Million Dollar Round Table, Dow Chemicals, and Syngenta.
- Created communications plans to deliver key messages on complex topics and products to secure coverage in trade publications.
- Produced measurable and integrated social media and media relations campaigns.
- Built and maintained relationships with top-tier local, national, and global media in the financial sector.
- Prepared monthly and annual PR measurement reports.
Education
Bachelor of Arts and Humanities - Public Relations
Eastern Illinois University
Charleston, IL01-2009
Skills
- Proficient with Roxhill, MuckRack, and Cision
- Skilled in Harvey and Copilot
- Experience managing junior staff and outside PR agencies
- Extensive writing experience, including press releases, nominations, and high-impact messaging for varied platforms
- Experience planning and executing PR events, ensuring all logistics are handled and media coverage is secured
- Creating content optimized for search and social media
Affiliations
- Public Relations Society of America
- Legal Marketing Association
Timeline
PR Manager
Mayer Brown LLP
05.2018 - Current
PR Specialist
Sidley Austin LLP
10.2016 - 05.2018
Account Executive
G&S Business Communications
09.2011 - 06.2016
Bachelor of Arts and Humanities - Public Relations
Eastern Illinois University