ALEXUS KAHN
New York,NY
Summary
Dynamic PR and Influencer Marketing professional with expertise in media relations and strategic communication, honed at Estee Lauder. Skilled in influencer outreach and adept at using tools like Cision and Adobe InDesign. Successfully placed stories in top-tier outlets, enhancing brand visibility by 30%. Proven leader with a talent for mentoring and developing junior staff.
Overview
7
7
years of professional experience
Work History
PR & Influencer Marketing
FREELANCE
New York, NY
01.2024 - Current
- Cultivated organic relationships with influencers and VIP clients to enhance brand visibility and engagement
- Knowledge of the ever-changing influencer landscape across different sectors and various social media platforms, including Instagram, Facebook & TikTok
- Maintain and establish industry contacts with digital influencers and bloggers
- Create and maintain campaigns for influencer/media mailings, bookings, social media promotions, partnerships, bloggers, and influencer outreach initiatives
- Organized and supported event logistics for media and influencers, facilitating successful interactions and promoting brand initiatives
- Involvement in creative brainstorming across clients and generating publicity strategies to enhance PR campaigns, going beyond the role of the press office
- Draft and circulate post-event press releases
- Negotiate paid contracts with defined deliverables
- Proactively monitoring all media, print, digital, and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
- Compiling monthly and weekly reports for all clients accurately and effectively
- Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications
- Understanding the media landscape across digital, print, and broadcast
- Managed product mailing from concept to execution, ensuring timely and effective mass mail-outs to targeted audiences
- Attended and participated actively in client meetings to discuss project updates and strategies.
- Develop PR strategic understanding by attending and sponsoring external events/exhibitions to gain more profound knowledge of the industry/clients/ competitors, and bringing key learnings back
PR & Influencer Marketing, North America
ESTEE LAUDER / M·A·C COSMETICS
New York, NY
01.2024
- Oversaw planning and execution of monthly press and influencer mailers to enhance brand visibility
- Lead gifting program for influencers and editors
- Ensure influencer partners receive products for paid campaigns
- Produce and oversee quarterly PR boxes for influencer partners
- Lead and manage the fulfillment of daily press, influencer, artist, and internal product requests
- Localize mailer materials provided by Global and work with the local Creative team to update for North America
- Work with agency teams to build mailer lists, vet recipient recommendations & track in Tribe
- Manage mailer budget and process expenses and POs promptly
- Oversee the completion of mailers and approve final packaging before shipping
- Work with external vendors to print and produce mailer collateral materials
- Managed MAC inventory and processed PR inventory refresh orders
- Support media/industry beauty awards submissions
- Adapted press releases for local audiences in collaboration with CE and Marketing teams. with CE and Marketing teams, brief updates to Creative
- Manage upkeep of the external press asset folder, including uploading press materials and product images
- Partner with the Education & Artistry teams to fulfill interview requests for MAC Artists
- Drafted monthly PR reports for North America leadership to inform strategic decision-making
- Update Global press coverage trackers by launch
- Create recap decks from editor/influencer events
- Download assets from Global folders
Account Executive, PR & Marketing
AMP3 PR
New York, NY
01.2023 - 01.2024
- Developed and managed strategic media, celebrity, and influencer plans/materials (lists, pitches, press trackers, sample requests, press kits, press releases, backgounders, team calendars, etc.)
- Placed stories in, and maintained relationships with editors from top-tier outlets including Vogue, Marie Claire, Cosmopolitan, Harper's Bazaar, Shop TODAY, Elle, InStyle, WhoWhatWear, Byrdie, The Cut, etc.
- Proactively monitored and pitched media trends and opportunities for clients based on their industry, current trends, and various announcements
- Managed daily client interactions and agendas, ensuring smooth communication and alignment on project goals.
- Led special events strategies, managing logistics for internal teams and clients, coordinating media/influencer invites, vendor sourcing, budgeting, and staffing.
- Mentored and trained junior staff, fostering their professional development and enhancing team capabilities.
- Organized brainstorming sessions for clients in brainstorming for clients
Account Executive, PR & Marketing
5W Public Relations
New York, NY
01.2020 - 01.2022
- Cultivated relationships with influential media contacts, securing strategic placements
- Pitched tailored ideas for clients based on industry trends and announcements, enhancing visibility
- Developed strategic communication plans, including media opportunities, tactics, and timelines consistent with the overall PR strategy
- Monitored media and identified speaking opportunities for clients.
- Managed daily client interactions daily client interactions to update, report on, and discuss media relations
- Coordinated press events, including tours, award shows, and special events, to maximize media coverage
- Created and maintained media materials and internal documents (media lists, trackers, press kits, press releases, media alerts, fact sheets, bios, case studies, backgrounds, team calendars, etc.)
- Provided guidance and leadership to junior-level staff
- Placed stories in top-tier, national, and trade outlets, including: The New York Times, The Washington Post, The Wall Street Journal, USA Today, Business Insider, Forbes, People Magazine, Rolling Stone, etc.
Education
B.A. - Fashion Marketing
UAL London College of Fashion
London, UK01-2019
Skills
- Microsoft Office Launch Metrics Fashion GPS Tribe Dynamics Cision MuckRack Gorkana WeArisma Influencer Intelligence Infludata Asana Teams Dash Hudson TVEyes Talkwalker Trendkite Factiva Bloomberg Terminal Adobe InDesign
- Bloomberg Terminal
- Launch Metrics
- Public relations strategy
Timeline
PR & Influencer Marketing
FREELANCE
01.2024 - Current
PR & Influencer Marketing, North America
ESTEE LAUDER / M·A·C COSMETICS
01.2024
Account Executive, PR & Marketing
AMP3 PR
01.2023 - 01.2024
Account Executive, PR & Marketing
5W Public Relations
01.2020 - 01.2022
B.A. - Fashion Marketing
UAL London College of Fashion