Heather Oliver
Senior Product Marketing Manager
Georgetown,KY
Summary
Strategic Product Marketing Manager offering 17 years of integrated marketing experience to add value to the OpenText organization. Focused and creative with a proven history of success in analyzing product performance and implementing improvements.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Senior Product Marketing Manager
OpenText
06.2022 - Current
- Communicated value and position to sales team and developed tools to support selling process.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
- Increased [Product or Service] sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
- Served as focal point for all customer input and market intelligence for product improvements.
- Contributed to planning and production of industry events, advertising, direct mail, telemarketing and sales collaterals.
Partner Marketing Manager
OpenText
08.2016 - 06.2021
- As an Event Sponsorship Manager:
- Exceeded sponsorship revenue target by 30%.
- Actively engaged with partners to understand their requirements and end goals to help me in negotiating and building customized packages that delivered value to the Partner.
- Worked as the liaison between the internal and external stakeholders to draft initial contracts, incorporate changes, maintain accurate pricing, and ensure branding compliance.
- Collaborated with OpenText Events Team and our Partners to ensure the sponsorship opportunities that were contracted for were delivered and executed correctly.
- As a Partner Loyalty Program Manager:
- Inherited a legacy partner reward program that was part of a larger customer-engagement program. Completely overhauled this platform to fit the Partner needs that focused on what our partners would be driven by and would respond to.
- Started a beta Partner Advisory Council to better understand partner motivations and how OpenText can adapt to help our customers in the marketplace.
Product Marketing Manager
HP Exstream
04.2008 - 07.2016
- Cultivated and nurtured relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value.
- Supported marketing programs and campaigns with content and messaging to drive demand.
- Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
- Researched competitive solutions and maintained competitive market comparisons and evaluations.
- Optimized segment space automation growth by leading marketing strategy and content creation.
Education
Bachelor of Arts - Communications
Georgetown College
Georgetown, KY 08.1993 - 05.1997
Skills
Marketing strategy
Product development lifecycle
Social media marketing
Go-to-Market Plans
Market intelligence
Product promotion
Customer Relationship Management (CRM)
Brand awareness
Product development
Strategic planning
Market Positioning
Budgeting
Corporate Communications
Value Propositions
Timeline
Senior Product Marketing Manager
OpenText
06.2022 - Current
Partner Marketing Manager
OpenText
08.2016 - 06.2021
Product Marketing Manager
HP Exstream
04.2008 - 07.2016
Bachelor of Arts - Communications
Georgetown College
08.1993 - 05.1997