Summary
Overview
Work History
Education
Skills
Timeline
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Heather Oliver

Senior Product Marketing Manager
Georgetown,KY

Summary

Strategic Product Marketing Manager offering 17 years of integrated marketing experience to add value to the OpenText organization. Focused and creative with a proven history of success in analyzing product performance and implementing improvements.

Overview

13
13
years of professional experience
4
4
years of post-secondary education

Work History

Senior Product Marketing Manager

OpenText
06.2022 - Current
  • Communicated value and position to sales team and developed tools to support selling process.
  • Planned new product external launch and release while managing cross-functional implementation of plan.
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
  • Improved product marketing objectives by constructing communication initiatives and branding strategies to increase client outreach.
  • Increased [Product or Service] sales and brand exposure by developing new packaging, collateral and sales materials and optimizing target audience reach.
  • Served as focal point for all customer input and market intelligence for product improvements.
  • Contributed to planning and production of industry events, advertising, direct mail, telemarketing and sales collaterals.

Partner Marketing Manager

OpenText
08.2016 - 06.2021
  • As an Event Sponsorship Manager:
  • Exceeded sponsorship revenue target by 30%.
  • Actively engaged with partners to understand their requirements and end goals to help me in negotiating and building customized packages that delivered value to the Partner.
  • Worked as the liaison between the internal and external stakeholders to draft initial contracts, incorporate changes, maintain accurate pricing, and ensure branding compliance.
  • Collaborated with OpenText Events Team and our Partners to ensure the sponsorship opportunities that were contracted for were delivered and executed correctly.
  • As a Partner Loyalty Program Manager:
  • Inherited a legacy partner reward program that was part of a larger customer-engagement program. Completely overhauled this platform to fit the Partner needs that focused on what our partners would be driven by and would respond to.
  • Started a beta Partner Advisory Council to better understand partner motivations and how OpenText can adapt to help our customers in the marketplace.

Product Marketing Manager

HP Exstream
04.2008 - 07.2016
  • Cultivated and nurtured relationships with customers in strategic vertical markets to support ongoing definition of differentiated product value.
  • Supported marketing programs and campaigns with content and messaging to drive demand.
  • Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
  • Researched competitive solutions and maintained competitive market comparisons and evaluations.
  • Optimized segment space automation growth by leading marketing strategy and content creation.

Education

Bachelor of Arts - Communications

Georgetown College
Georgetown, KY
08.1993 - 05.1997

Skills

    Marketing strategy

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Timeline

Senior Product Marketing Manager

OpenText
06.2022 - Current

Partner Marketing Manager

OpenText
08.2016 - 06.2021

Product Marketing Manager

HP Exstream
04.2008 - 07.2016

Bachelor of Arts - Communications

Georgetown College
08.1993 - 05.1997

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Heather OliverSenior Product Marketing Manager