Heather Peacock
Bakersfield,CA
Summary
Social Media Marketing Specialist, utilizing 6+ years of experience in creating and executing successful social media campaigns, developing engaging content, analyzing, and reporting on campaign performance, and staying up to date with the latest trends and best practices in social media marketing. My goal is to increase brand awareness, engagement, and conversion rates while delivering exceptional results and exceeding goals for the company.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Director of Social Media & Strategic Sourcing
Kelly Services
08.2017 - Current
- Led 20-person team of social media marketers who partnered with Kelly clients to advertise events and job openings across all business units in U.S. and Canada to devise and deploy their paid and organic social media strategies.
- Deployed paid and organic social media advertising campaigns across Facebook, Twitter, LinkedIn, X, Instagram, Snapchat, and TikTok to drive brand discovery, customer engagement, and lead generation.
- Maintained social media calendar, supporting brand identity while tapping into seasonal moments and appropriate trends.
- Created and managed comprehensive reports to track results of campaigns and ROI.
- Provided training on best practices related to social media management.
- Managed large-scale social media presences for Kelly, as well as high-priority clients, across 50 different pages with over 200,000 followers.
Contracts & Licensing Specialist
Summit Alliance Financial
07.2014 - 07.2016
- Maintained insurance agent's state licenses and continuing education.
- Processed life insurance applications/submitted to carriers.
- Handed final delivery requirements.
- Processed premiums.
- Maintained in-house state licenses and continuing education.
Engineering Assistant
Soils Engineering
07.2012 - 07.2014
- Assisted Civil, Geotechnical, and Residential Engineers in preparing Civil and Geotechnical reports
- Compiled test results into comprehensive reports for review by management.
- Completed lab, compaction, concrete break, and boring log reports.
Education
Bachelor of Arts - Business Administration
California State University - East Bay
Hayward, CA01.2014
Skills
- Social Media Management
- Digital Media Advertising
- Team Leadership
- Adobe Creative Suite
- MS Office
- Brand Development and Awareness
Certification
- HubSpot Content Marketing
- HubSpot Social Media Marketing
- Twitter, LinkedIn, and Snapchat Marketing
- Meta Digital Advertising
Timeline
Director of Social Media & Strategic Sourcing
Kelly Services
08.2017 - Current
Contracts & Licensing Specialist
Summit Alliance Financial
07.2014 - 07.2016
Engineering Assistant
Soils Engineering
07.2012 - 07.2014
Bachelor of Arts - Business Administration
California State University - East Bay
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