Summary
Overview
Work History
Education
Skills
Timeline
Generic

Heather Rotella

Summary

Board Certified Health and Wellness Coach with over ten years of experience assisting clients with behavior and lifestyle change. Well-versed in health promotion principles and trends, while utilizing a holistic approach to address all aspects of clients' physical, mental, emotional, and social well-being.

Overview

21
21
years of professional experience

Work History

National Board Certified Health and Wellness Coach

Self-Employed
03.2023 - Current
    • Improve client wellness by co-creating personalized programs based on individual needs and goals.
    • Promote healthy lifestyle changes through ongoing support and accountability.
    • Increase client motivation to achieve their goals through regular check-ins, progress tracking, and positive reinforcement.
    • Establish strong relationships with clients, fostering trust and open communication throughout the coaching process.

Health Promotion Specialist (.5 FTE)

Penn Medicine Lancaster General Health
04.2018 - Current
  • Develop and implement targeted health promotion programs to help communities improve health and well-being.
  • Evaluate program effectiveness through data analysis, leading to continuous improvement of health promotion efforts.
  • Train community members and colleagues in Trauma Awareness and Compassion Resilience.
  • Oversight and execution of grants, including project staffing, budget, and reporting analytics.
  • Conducted health screenings and assessments to identify health needs and risk factors for individuals and communities.

Program Director (Contract)

Fund Love, Inc.
02.2021 - 08.2022
  • Manged cross-functional teams to develop and deliver an online health coaching platform.
  • Provided ongoing direction and strategic leadership for IT development, platform design and launch.
  • Collaborated with healthcare consulting company, Lucania Partners, in content and subject matter expertise capacity to implement a learning management system.

E-Learning Instructional Designer (Contract)

Byrnes Health Education Center
10.2017 - 10.2020
  • Offered subject matter expertise to test functionality and user experience for website re-write and ongoing maintenance of e-learning platform.
  • Reviewed and audited all online health education curriculum to ensure accurate, relevant, and effective learning content.
  • Enhanced e-learning experience by designing interactive and engaging instructional materials.

Health and Wellness Lifestyle Coach

Universal Athletic Club
05.2011 - 06.2018
  • Improved overall health and well-being of clients by providing 1:1 nutrition and wellness consultations.
  • Performed comprehensive assessments and screenings to identify areas of improvement.
  • Promoted healthy behavior change as group instructor for 13-week Smart Healthy You wellness program.
  • Increased client retention through consistent progress tracking and regular, positive feedback sessions.

eLearning Instructional Designer

Byrnes Health Education Center
08.2005 - 06.2011
  • Enhanced e-learning experience by designing interactive and engaging health education instructional materials.
  • Provided staff leadership and project management to implement successful instructional design projects from concept to completion within budget and time constraints.
  • Designed evaluation and survey tools to analyze performance metrics and improve effectiveness of curriculum across various learning styles.
  • Promoted online e-learning platform through teacher in-service trainings and conferences, while growing student usage to over 6.5 million worldwide.

Science/Health Teacher

Madison Junior School
08.2002 - 08.2004
  • Co-taught and co-planned with academic team of teachers by implementing, modifying, and assessing curriculum to address various learning styles and abilities.
  • Developed course materials aligned to state and national education standards for both science and health, ensuring a comprehensive and up-to-date curriculum.

Education

Elementary Education (K-8) Certification -

Fairleigh Dickinson University
Madison, NJ
01.2002

B. S. in Exercise and Sport Science -

The Pennsylvania State University
University Park, PA
01.1999

Skills

    • Client Relations
    • Health Coaching
    • Motivation Techniques
      • Behavior Modification
      • Client Assessment
      • Program Development

Timeline

National Board Certified Health and Wellness Coach

Self-Employed
03.2023 - Current

Program Director (Contract)

Fund Love, Inc.
02.2021 - 08.2022

Health Promotion Specialist (.5 FTE)

Penn Medicine Lancaster General Health
04.2018 - Current

E-Learning Instructional Designer (Contract)

Byrnes Health Education Center
10.2017 - 10.2020

Health and Wellness Lifestyle Coach

Universal Athletic Club
05.2011 - 06.2018

eLearning Instructional Designer

Byrnes Health Education Center
08.2005 - 06.2011

Science/Health Teacher

Madison Junior School
08.2002 - 08.2004

Elementary Education (K-8) Certification -

Fairleigh Dickinson University

B. S. in Exercise and Sport Science -

The Pennsylvania State University
Heather Rotella