Summary
Overview
Work History
Education
Skills
Timeline
Generic
Heather Sayavong

Heather Sayavong

Gainesville,FL

Summary

Proficient in marketing content and strategy, multi-channel marketing, programmatic messaging, sales enablement, and utilizing out-of-the-box creative marketing concepts and hard work.

Overview

11
11
years of professional experience

Work History

Sr. Marketing Manager

UKG
Weston, FL
07.2021 - Current
  • Organized monthly meetings with all partners in order to review progress and discuss upcoming projects.
  • Developed and executed integrated marketing plans for partners across multiple channels.
  • Established and maintained relationships with key stakeholders in the partner ecosystem.
  • Created messaging for our technology and services programs and how they benefit our partners.

Product Marketing Specialist

UKG
Weston, FL
04.2017 - 07.2021
  • Developed product positioning and messaging for new products.
  • Analyzed competitive landscape to develop marketing strategies.
  • Coordinated with internal teams to ensure successful product launches.
  • Provided support in developing go-to-market strategies for new products.

Marketing Specialist - Sales Communications

Carnival Cruise Lines
Doral, FL
03.2013 - 04.2017
  • Manage all communication, planning, and execution of Carnival’s current sales, promotions, and Trade related topics to Business Development Managers and Senior Leadership Team
  • Create communications intended for internal departments and travel agents using persuasive writing techniques to promote our products and services
  • Manage all social media platforms, including strategy and execution

Education

Bachelor of Arts -

Santa Fe College
Gainesville, FL

Skills

  • Cross-Functional Collaboration
  • Sales/Partner Marketing Initiatives
  • Corporate Image and Branding
  • Strategic Planning
  • Multi-channel marketing background
  • Sales Enablement
  • Partnership Development
  • Content Strategy
  • Channel Marketing

Timeline

Sr. Marketing Manager

UKG
07.2021 - Current

Product Marketing Specialist

UKG
04.2017 - 07.2021

Marketing Specialist - Sales Communications

Carnival Cruise Lines
03.2013 - 04.2017

Bachelor of Arts -

Santa Fe College
Heather Sayavong