Open To Work
Verified
This profile is verified using an email address.
Heather Westover
Menifee,CA
Work Preference
Summary
Dynamic Social Media Manager with a proven track record as a freelancer, adept at crafting innovative content strategies that significantly boosted brand awareness and engagement. Skilled in performance analytics and trend research, I excel at fostering brand partnerships and driving sales through effective digital marketing initiatives.
Overview
27
27
years of professional experience
Work History
Social Media Manager
Freelancer
Menifee, California
03.2020 - Current
- Developed engaging content strategies across various social media platforms.
- Designed social media strategies that enhanced brand awareness and drove sales across multiple platforms.
- Analyzed performance metrics to refine content and engagement strategies.
- Partnered with clients to integrate social media objectives into overarching marketing strategies.
- Oversaw daily social media postings and engaged with followers to foster community interaction.
- Created visually appealing graphics and multimedia content for campaigns.
- Coordinated with influencers for brand partnerships and promotional activities.
- Researched industry trends to inform content creation and posting schedules.
- Managed the daily operations of all assigned social media accounts.
- Monitored social media channels for audience feedback and responses.
- Monitored social media metrics to assess audience growth, engagement volume, and reach effectiveness.
- Prepared monthly calendar to manage online content across multiple platforms.
- Designed visual content and messaging elements to ensure brand consistency across digital advertising and marketing platforms.
- Interacted with online audience by responding to relevant comments, enhancing brand connection.
- Assisted in developing strategies for increasing followership and engagement rates.
Account Representative
JC Gemini Asset Management
Newport Beach, California
01.2014 - 03.2020
- Managed client accounts, fostering strong relationships with stakeholders to enhance service delivery.
- Coordinated strategic meetings to align investment strategies with client needs and goals.
- Analyzed market trends to deliver informed recommendations, influencing client investment decisions.
- Processed monthly rent payments for over 400 tenants nationwide across multiple LLCs, ensuring timely transactions.
- Collaborated with property managers to ensure timely receipt of rental payments.
- Coordinated with local municipalities regarding necessary evictions.
- Prepared legal documents and partnered with attorneys for smooth eviction processes.
- Managed accounts payable, including bill backs, payroll journal entries, and cash receipts.
- Issued year-end 1099 forms for all vendors, property managers, and attorneys, maintaining compliance with tax regulations.
- Facilitated timely contractor payments for asset repairs and transitions during move-outs, supporting operational continuity.
- Conducted monthly bank and credit card reconciliations on multiple accounts.
Account Representative
Diversified Association Management / WLH Financial
Tustin, California
01.2012 - 12.2013
- Assessed client needs to deliver customized investment solutions for portfolio management.
- Managed client accounts and maintained relationships, enhancing overall satisfaction.
- Coordinated communication between clients and internal teams, streamlining service delivery.
- Prepared financial statements and collaborated with external accountants on audits and tax return preparation. Safeguarded non-profit status throughout the processes.
Cost Accountant
Modern Alloys
Stanton, California
02.2004 - 12.2005
- Oversaw cost accounting processes, ensuring accuracy in financial reporting and compliance with internal standards.
- Analyzed production costs to identify areas for efficiency improvements.
- Collaborated with departments to develop comprehensive budget forecasts and reports, enhancing financial planning.
- Managed and performed all payroll functions to include payroll set-up, payroll entry for correct job costing, calculating
- garnishments, 401K, medical, dental, commissions, bonuses and advances for approx. 75 employees. Managed and executed certified payroll reports weekly, prepare fringe benefit reports. Completed multiple various detailed reports required for proper payment processing on public works jobs through the Dept.of Transportation (Cal Trans), processed/maintained workman compensation and EDD audit reports, tracking and reconciling OCIP reports, prepare VOEs, reconcile bank statements to the G/L (7 separate accounts).. Reviewed contracts at job openings, tracked change orders, and entered proposals and modifications into accounting system for future billing, ensuring accurate financial records. Monthly reconciliation of project reports for billing; set up Schedule of Values for billing of each project; accurately complete Schedule of Values, transfer information to billing invoice and customer required Request for Payment Applications. Prepare, authorize and manage all lien releases and stop notices. Responsible for the daily banking and deposits. Handle daily accounts payable data entry for company wide purchases, match receivers/PO’s to verify legitimacy of invoice, reconcile company wide AMEX/credit card purchases on statements and correctly job cost. Responsible for making sure we closed the month in a timely manner and met our deadlines. Also was assisting in the quarterly and year-end financial statements; completing audits of accounts that needed further investigation/balancing; completing journal entries (recurring and necessary ones).
Payroll Administrator
Fidelity National Title Company
Tustin, California
01.2005 - 01.2006
- Coordinated collection of time sheets from department heads across multiple South Orange County offices, calculated hours, tracked vacation and sick time, and ensured payroll processing accuracy, including garnishments, 401K, and benefits administration.
- Processed payroll for employees across various departments, ensuring accuracy and timeliness.
- Verified compliance with federal and state payroll regulations through regular review of procedures and policies, ensuring adherence to legal standards.
- Updated and secured employee records in payroll system, ensuring data accuracy and regulatory compliance.
Finance Administrator
Tri-Signal Integration, Inc.
Burbank, California
01.1999 - 03.2004
- Compiled monthly financial reports for management review, emphasizing key trends and insights to inform strategic decisions.
- Maintained financial records and budgeting documents, supporting financial planning and enhancing decision-making processes.
- Oversaw payroll functions including set-up, entry, and job costing for 250 employees, ensuring compliance and accuracy.
- Processed invoices and ensured timely vendor payments, facilitating smooth operations and maintaining positive relationships.
Education
High School Diploma -
Sonora High School
La Habra, CA06-1995
Skills
- Social media strategy
- Content creation
- Digital marketing
- Performance analytics
- SEO optimization
- Trend research
- Brand partnerships
Resume - Updated
05/01/22
Timeline
Social Media Manager
Freelancer
03.2020 - Current
Account Representative
JC Gemini Asset Management
01.2014 - 03.2020
Account Representative
Diversified Association Management / WLH Financial
01.2012 - 12.2013
Payroll Administrator
Fidelity National Title Company
01.2005 - 01.2006
Cost Accountant
Modern Alloys
02.2004 - 12.2005
Finance Administrator
Tri-Signal Integration, Inc.
01.1999 - 03.2004
High School Diploma -
Sonora High School