Heba Ibrahim
Milwaukee,WI
Summary
Knowledgeable senior product manager with strong background in product management, delivering impactful product strategies and successful product launches. Demonstrated expertise in market analysis and cross-functional team leadership. Proven ability to drive product development and manage lifecycle processes effectively.
Overview
15
15
years of professional experience
Work History
Pharmacy Technician Advocate
Ascension
Milwaukee, Wisconsin
09.2025 - Current
- Working as an inpatient pharmacy technician
- Dealing with Epic and Pyxis machines
- Streamlined medication preparation processes to enhance workflow efficiency.
- Enhanced pharmacy workflow by assisting pharmacists with medication dispensing, labeling, and packaging.
Retail Pharmacy Technician
Welltopia Pharmacy
04.2025 - 08.2025
- Pioneer Rx system management.
- Data entry, patient communications, and refill coordination.
- Customer service, marketing of pharmacy services, and retail product recommendations.
- Managing 30 incoming calls, emails and faxes per day from customers
- Patient outreach increased by 40 %
Compounding Pharmacy Technician
Welltopia Pharmacy
09.2024 - 04.2025
- Responsible for lab workflow operations and documentation
- Obtaining Wisconsin license for pharmacy technician.
- Compounded medications according to strict formulas and protocols, ensuring accuracy and compliance with regulations (795 USP- 800 USP guidelines)
- Operated and maintained compounding equipment, adhering to safety standards and best practices.
Senior Product Manager
KELIX bio
10.2023 - 04.2024
- Responsible for ortho -portfolio management
- Conducting medico-marketing training twice a year for 80 salespeople
- Led cross-functional teams to define product vision and strategy, ensuring alignment with market demands.
- Developed and prioritized product roadmap based on customer feedback and market analysis.
Senior Product Manager
Alesraa pharmaceutical
12.2022 - 10.2023
- Continuing in Managing winzoxib plan of activities which is ranked 4th among COX 2 market (S1, 2023).
- Responsible for preparing marketing plan , implementing strategy and long range forecast .
- Responsible for re-launching DG range with managing one product
- Mentored junior product managers, fostering skill development and promoting best practices in product management.
- Managed end-to-end product lifecycle, from ideation to launch, enhancing user experience and satisfaction.
Product Manager
Novel Pharma
09.2020 - 02.2021
- Responsible for launching Novellx Range (Cream, Gel, Spray).
- Responsible for launching oral care products (Dentosmile, Aloclair ) act as mouth wash.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Launched successful products by conducting thorough market research and identifying customer needs.
Product manager
Tabuk
07.2015 - 08.2018
- Managing Divido in Egypt to be ranked 2nd in total diclofenac market from (2015-2018).
- Launching Tabunex (nasal spray) with total achievement 106% for 2016.
- Re-launching candeurazole with tabuk KSA.
- Preparing and participating in market research for biosimilars products with Tabuk head office (Jordan).
- Preparing and conducting market research for hepatitis C.
Product Manager
PHARCO
09.2014 - 07.2015
- Launching two oncology products: Letrozole and Anstarzole for breast cancer with total achievement 95% for both products.
- Responsible for conducting training for MR.
- Responsible for preparing promotional materials and activities.
- Monitored competitive landscape to adjust strategies and maintain market relevance.
- Developed product documentation to communicate upcoming features and products to internal teams.
Executive Medical Representative
Novartis
03.2011 - 06.2014
- Launching Arthrofast in Alexandria center area and also promotion Voltarlen and Cataflam.
- Establishing and maintaining Relationship with KOL Customer.
- Establishing Voltarlen and Cataflam at police H. and Alexandria governmental H.
- My sales achievements were 104 % in private and 110 % in KAM.
Education
Professional Certified Trainer Certificate - Training Methdology
AAST
Egypt07-2017
MBA - Marketing Major
AAST
Egypt06-2014
Bachelor of Pharmaceutical Science - Pharmaceutical Sciences
Faculty of Pharmacy Alexandria University
Egypt06-2010
Skills
- Problem-solving skills
- Team collaboration
- Confidentiality and HIPAA
- Workflow optimization
Languages
English
Deutsch
Timeline
Pharmacy Technician Advocate
Ascension
09.2025 - Current
Retail Pharmacy Technician
Welltopia Pharmacy
04.2025 - 08.2025
Compounding Pharmacy Technician
Welltopia Pharmacy
09.2024 - 04.2025
Senior Product Manager
KELIX bio
10.2023 - 04.2024
Senior Product Manager
Alesraa pharmaceutical
12.2022 - 10.2023
Product Manager
Novel Pharma
09.2020 - 02.2021
Product manager
Tabuk
07.2015 - 08.2018
Product Manager
PHARCO
09.2014 - 07.2015
Executive Medical Representative
Novartis
03.2011 - 06.2014
Professional Certified Trainer Certificate - Training Methdology
AAST
MBA - Marketing Major
AAST
Bachelor of Pharmaceutical Science - Pharmaceutical Sciences
Faculty of Pharmacy Alexandria University
AWARDS
Best Achiever KAM / 2011 Novartis Company, Best achiever PM/ 2016, 2017 Tabuk Egypt, Launch Excellence Award /2022 Alesraa pharmaceutical