Hector Casta
Plano
Summary
Dynamic and results-driven professional focused on business development and indirect sales, consistently achieving operational excellence through detailed analysis and proactive coaching. Proven track record of enhancing sales performance by fostering productive relationships with diverse teams and partners, ensuring alignment with brand standards and customer expectations. Committed to delivering innovative solutions that drive substantial business growth and advance strategic initiatives. Passionate about leveraging expertise to create impactful strategies that elevate organizational success.
Overview
24
24
years of professional experience
Work History
Distributor of Wealth and Financial Services
Primerica
01.2024 - Current
- Provided ongoing education and support to clients regarding financial products, ensuring they were well-informed and engaged.
- Provided personalized financial planning sessions, helping clients set and achieve long-term financial objectives.
- Leveraged CRM software to track client interactions and manage relationships effectively.
Territory Manager-Indirect Sales
T-Mobile
Frisco, TX
01.2017 - 01.2023
- Provided training and support to sales teams and channel partners, improving product knowledge and sales techniques, which led to year over year increases in sales conversions.
- Implemented customer feedback mechanisms to gather insights and adjust sales strategies, enhancing customer satisfaction by 30%.
- Conducted regular market visits to assess performance and provide ongoing coaching and mentorship to sales representatives.
- Identified and recruited potential channel partners, expanding the indirect sales network and enhancing market penetration.
- Executed promotional events and product launches in collaboration with partners, increasing brand awareness and customer engagement.
- Adopted data-driven decision-making processes to optimize sales strategies and improve overall performance metrics.
District Manager / Dealer Development Manager
T-Mobile
Frisco, TX
01.2017 - 01.2023
- Help drive Metro by T-Mobile indirect strategy across multiple store locations and dealers to meet or exceed business performance goals through observation, analysis, feedback, coaching, consultation and influence.
- Assist dealer market & store leaders to develop effective strategies for marketing and brand representation across multiple store locations to meet Metro by T-Mobile brand standards.
- Led regional operations to enhance team performance and meet sales targets.
- Implemented strategic initiatives to improve customer satisfaction across multiple locations.
- Conducted performance evaluations to drive accountability and achieve business objectives.
Senior Account Service Representative
MetroPCS
09.2005 - 01.2017
- Build relationships with dealer market and store leaders to influence elevated brand representation, operational excellence, customer experience and sales results through discussions, meetings and store visits.
- Help drive sales strategies across multiple store locations and dealers to meet or exceed business performance goals through observation, analysis, feedback, coaching, consultation and influence.
- Analyzed account performance metrics to identify opportunities for upselling and cross-selling services.
- Created and facilitated training sessions for the dealer teams on new products and services to increase awareness, sales and overall customer satisfaction to meet and exceed business objectives.
- Fostered a collaborative team environment, promoting knowledge sharing and best practices among staff.
Store Manager-Service Center
MetroPCS
South Florida
03.2003 - 09.2005
- Completed observations of store employees’ interactions with customers, including feedback, to be used in development, training, and coaching conversations ensuring employees met and/or exceeded defined, monthly success measurements.
- Assisted with customer-related issues that would positively impact the customer’s experience.
- Support operational excellence by observing every store function, monitoring sales and inventory, manage sales tracking and implementing new store programs and initiatives.
- Managed inventory levels and conducted regular audits to minimize shrinkage and optimize stock replenishment.
- Trained and mentored staff to improve service quality and operational efficiency.
- Collaborated with cross-functional teams to execute marketing initiatives effectively.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
Sales Associate / Store Lead
MetroPCS
South Florida
01.2002 - 03.2003
- Delivered exceptional customer service by actively engaging with customers and addressing their needs, resulting in a positive shopping experience.
- Utilized point-of-sale systems to process transactions efficiently, ensuring a seamless checkout experience for customers.
- Provided product knowledge and recommendations to customers, enhancing their purchasing decisions and satisfaction.
- Participated in training sessions to develop sales techniques and product knowledge, fostering personal and team growth.
Education
Associate's Degree - Business Administration
Pinellas Community College
Clearwater, FL, United States01.2005
Associate's Degree - Business Administration
Broward Community College
Ft Lauderdale, United States01.2001
Skills
- Data-Driven Decision Making
- Training and Development
- Sales Training
- Operational Excellence
- Customer Experience
- Brand Development
- Relationship Building
- Team Leadership
- Sales Strategy
- Team collaboration and leadership
- Multitasking and organization
- Project management
Accomplishments
- Was a part of the initial sales team with the company launch (MetroPCS, 2002)
- Participated, oversaw, and managed parts of the respective launch in multiple markets
- Annual Winners Circle Award Recipient (2017)
- Six-time Quarterly Winners Circle Award Recipient
- Supported multiple Top 5 (Nationally) locations during my tenure
Languages
Spanish - Fluent
English - Native
Timeline
Distributor of Wealth and Financial Services
Primerica
01.2024 - Current
Territory Manager-Indirect Sales
T-Mobile
01.2017 - 01.2023
District Manager / Dealer Development Manager
T-Mobile
01.2017 - 01.2023
Senior Account Service Representative
MetroPCS
09.2005 - 01.2017
Store Manager-Service Center
MetroPCS
03.2003 - 09.2005
Sales Associate / Store Lead
MetroPCS
01.2002 - 03.2003
Associate's Degree - Business Administration
Broward Community College
Associate's Degree - Business Administration
Pinellas Community College
Accomplishments
- Was a part of the initial sales team with the company launch (MetroPCS, 2002)
- Participated, oversaw, and managed parts of the respective launch in multiple markets
- Annual Winners Circle Award Recipient (2017) [awarded to the top 1% in the company]
- Six-time Quarterly Winners Circle Award Recipient
- Supported multiple Top 5 (Nationally) locations during my tenure