Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Key Skills
Generic

HEIDI F GOLDBERG

NEWTOWN

Summary

Dynamic Sales Manager with a proven track record at Roam Beverages, specializing in the cannabis beverage sector. Excels in new market entry and territory expansion, surpassing sales targets through exceptional client relationship management and strategic prospecting. Skilled in both lead generation (hard skill) and proactive communication (soft skill), driving unparalleled customer retention and account growth.

Personable and driven with natural ability to build relationships and motivate teams. Possesses deep understanding of consumer behavior and market trends, complemented by strong skills in negotiation and strategic planning. Committed to driving sales growth and achieving impactful business results.

Overview

31
31
years of professional experience

Work History

Sales Manager

ROAM Beverages
07.2023 - Current
  • Actively prospect and acquire new accounts while maximizing sales opportunities with existing accounts. Responsible for cold calling, on site retail visits, and negotiating for product placement.
  • Serve as a brand expert, educating in-store consumers and distributor sales people on the features, benefits, consumption of product as well as sales strategies in the market. This includes 4-6 ride alongs a month with distributor sales people.
  • Work with key stores to develop and execute marketing campaigns and sampling programs to increase consumer awareness and increase sales. Responsible for scheduling and staffing 20 + in store tastings monthly.
  • Developed and implemented sales strategies to enhance market presence.
  • Analyzed customer feedback to refine sales approaches and improve client satisfaction.
  • Coordinated promotional campaigns to drive brand awareness and boost sales performance.


Client Event Planner

BFS Group
01.2006 - 03.2018
  • Coordinated various events for high net-worth clients including large scale business meetings, conferences and golf events.
  • Managed event logistics, venue selection, catering, entertainment and transportation, to ensure all aspects of the event were executed flawlessly.



Sales Manager

Aramark Uniform & Career Apparel
04.1994 - 11.2000
  • Led a team of 8 account managers responsible for new sales ;coaching them on cold calling techniques and new business development.
  • Trained and mentored team members on product knowledge and customer engagement techniques.
  • Led weekly sales meetings to review goals, share best practices, and motivate team performance.
  • Top Performer as an account manager and sales manager.
  • Account Manager for 2 years/ Sales Manager 4 years

Education

Bachelor of Science (B.S.) - Education

University of Hartford
05.1991

Skills

  • Proven track record of exceeding sales targets
  • Proactive client engagement
  • Lead generation expertise
  • Market entry strategy
  • Resolving sales challenges

Accomplishments

    Acquired 300 + new accounts in a self distributed environment.

    Developed and assisted distributor sales,

    opening 50 +new store placements in 12 months.

Timeline

Sales Manager

ROAM Beverages
07.2023 - Current

Client Event Planner

BFS Group
01.2006 - 03.2018

Sales Manager

Aramark Uniform & Career Apparel
04.1994 - 11.2000

Bachelor of Science (B.S.) - Education

University of Hartford

Key Skills

Cold Calling & Prospecting

  • Lead Generation
  • Territory Management
  • Negotiation & Closing


Sales Management

  • Team Leadership & Coaching
  • Sales Strategy Development
  • Goal Oriented to exceed expectations


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