Heidi Krauth

• Evaluate and advise on strategies to optimize product development, market positioning, and customer engagement.
• Provide expert guidance to enhance product visibility, usability, and overall business growth.

• Spearheaded development of cutting-edge FinTech products, including online and phone applications, customer service and partner dashboards
• Fostered and defined processes for dynamic, agile environment that encouraged innovative engineering collaboration
• Directed initiatives that significantly uplifted B2B and B2C engagement, emphasizing exceptional user experience and streamlined customer journeys
• Led development of user-centric mobile applications, substantially elevating partner satisfaction and engagement

• Modernized customer application workflow, resulting in 10% decrease in user drop-off and expedited credit decision processes
• Played pivotal role in data-driven product development, introducing enhancements and tailored partnership programs
• Curated strategic product roadmap, aligning with business goals and ensuring seamless stakeholder cooperation

• Crafted engaging digital content that propelled e-learning and marketing initiatives to new heights
• Steered organizational strategic direction, catalyzing significant product and service enhancements.
• Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
• Delivered outstanding service to clients, maintaining and extending relationships for future business opportunities

• Forged strategic alliances with prominent partners, bolstering brand recognition and market reach
• Oversaw creation of innovative, web-based travel itinerary generator, setting new industry standards for user engagement and functionality.
• Formulated and executed strategic initiatives to improve product offerings.
• Aligned organizational objectives with company mission to increase business growth and integrate work strategies

Minor: Fine Arts