HEIDI MARICONDA
Los Angeles,CA
Summary
Communication graduate with over 4 years of experience in brand engagement, customer insights, and campaign execution within luxury and service based environments. Bilingual in English and Spanish, with a strong foundation in communication research, audience analysis, and collaborative teamwork.
Overview
3
3
years of professional experience
Work History
Sales Representative
Jo Malone | Tom Ford
Palmdale, California
07.2025 - Current
- Supported brand initiatives by engaging customers, sharing product stories, and gathering insights.
- Applied customer feedback to shape messaging, positioning, and engagement strategies.
Sales Representative Team Leader
Dolce & Gabbana
Palmdale, California
06.2024 - Current
- Assist with fragrance launches, promotions, and in-store marketing initiatives.
- Accurately communicate brand identity across a diverse customer community.
Sales Representative
Dior
Palmdale, California
05.2024 - 02.2025
- Executed monthly goals by supporting brand standards and visuals for sales.
- Led customer engagement strategies aligned with brand objectives in order to drive loyalty.
Guest Service Agent
European Wax Center
Glendale, California
10.2023 - 02.2024
- Supported guest experience initiatives, front-desk operations, and local promotions.
Fragrance Brand Ambassador
Chanel
12.2022 - 07.2023
- Executed seasonal marketing campaigns at retail locations to elevate brand presence., product launches, and high-traffic retail events.
- Educated customers on brand heritage and luxury fragrance details, fostering deeper brand loyalty.
Education
Bachelor of Arts - Communication
California State University, Northridge
Northridge, CA12-2025
Skills
- Brand marketing
- Communication strategy
- Audience research
- Campaign support
- bilingual: English and Spanish
- CRM and office technology
References
References available upon request.
Timeline
Sales Representative
Jo Malone | Tom Ford
07.2025 - Current
Sales Representative Team Leader
Dolce & Gabbana
06.2024 - Current
Sales Representative
Dior
05.2024 - 02.2025
Guest Service Agent
European Wax Center
10.2023 - 02.2024
Fragrance Brand Ambassador
Chanel
12.2022 - 07.2023
Bachelor of Arts - Communication
California State University, Northridge