Heidi McKenzie
Gahanna
Summary
Merchandising professional with over five years in eCommerce and retail, specializing in product launches and website merchandising. Strong track record in cross-functional collaboration and managing merchandising workflows to enhance operational processes and drive accuracy across digital platforms.
Overview
11
11
years of professional experience
Work History
Merchandising Associate
SpinLife.com, LLC
Columbus
05.2021 - Current
- Coordinated merchandising execution and prioritized tasks to streamline cross-department collaboration and enhance operational success.
- Manage end-to-end product setup and maintenance across the SpinLife website, including product content, specifications, pricing, imagery, and data integrity.
- Collaborated with Sales, Customer Experience, Vendor Partners, and Merchandising teams to support successful product launches and website initiatives.
- Support sales operations through maintenance of product parts catalogs and quote-building resources.
- Execute pricing updates and product changes to ensure accuracy and timely website deployment.
- Prioritized and resolved merchandising help desk requests to uphold service-level expectations and improve workflow efficiency.
Founder
Alter Ur Ego
Farmers
08.2015 - 09.2023
- Founded and managed an adaptive apparel company serving wheelchair users and the disability community.
- Established a company to sell adaptive jeans specifically tailored for seated individuals.
- Led digital marketing and brand promotion initiatives to elevate awareness and engagement in the adaptive apparel market.
- Executed product merchandising, inventory planning, marketing, and customer experience strategies to enhance brand visibility and customer satisfaction.
- Managed project timelines and priorities across product development, sales, and customer service activities.
- Cultivated long-term customer relationships through responsive communication and tailored product consultations.
Inclusion Specialist
University of Kentucky
Lexington
04.2019 - 11.2019
- Supported individuals with diverse backgrounds and abilities by promoting inclusive programs, coordinating resources and accommodations, and fostering engagement in educational and community activities to ensure equitable participation and success.
- Coordinated inclusive activities and events, enhancing participation and fostering community engagement.
- Collaborated with staff, students, and community partners to promote diversity, equity, and inclusion initiatives.
- Facilitated case management, resource referrals, and development of individualized support plans to address diverse needs.
- Documented and monitored participant progress and program outcomes, ensuring accountability and continuous improvement.
Education
Bachelor of Business Administration - Small Business Administration, Spanish
Morehead State University
Morehead, Kentucky05-2011
Fashion Merchandising
Ohio State University
Columbus, Ohio05-2007
Fashion Merchandising
Eastern Kentucky University
Richmond, Kentucky05-2005
Skills
- Visual Merchandising
- Product Management
- Product Development
- Product Catalog Maintenance
- Microsoft Office Excel
- Microsoft Office Word
- Microsoft Office PowerPoint
- Quickbooks
- Data Entry
- Event Planning
- Brand Management
- Team Collaboration
- Time Management
- Advocacy
- Friendly and outgoing
Organizations
- Numotion Employee Resource Group Co-Chair- Disability Alliance Network
- Member of NSCIA (National Spinal Cord Injury Association)
- Member of Spinal Cord Injury Support Group
- Ms Wheelchair Ohio Organization, Secretary
Accomplishments
- Ms. Wheelchair Kentucky USA 2018
- Ms. Wheelchair Kentucky 2012
- Emerging Leadership Symposium 2010
Timeline
Merchandising Associate
SpinLife.com, LLC
05.2021 - Current
Inclusion Specialist
University of Kentucky
04.2019 - 11.2019
Founder
Alter Ur Ego
08.2015 - 09.2023
Bachelor of Business Administration - Small Business Administration, Spanish
Morehead State University
Fashion Merchandising
Ohio State University
Fashion Merchandising
Eastern Kentucky University