Helena Wester
South Yarmouth,MA
Summary
Experienced professional with 20 years' experience in hospitality operations, sales, customer service, and account management. Highly motivated team player who performs well with deadlines and thrives in building internal and external client relationships with an eye for exceptional customer service. Proven record of meeting and exceeding quarterly sales goals.
Overview
17
17
years of professional experience
Work History
Sales Manager
Sea Crest Beach Hotel
01.2022 - Current
- Responsible for all new and existing accounting within the following market segments:
- Healthcare/Hospitals/Medical Devices
- Pharmaceutical/Biotech
- Financial Services/Banking/Brokerage/Credit Unions/Accounting
- Technology/Electronics/Telecommunications/Computer
- Legal/Insurance
- Energy/Utilities
- Consumer Goods/Manufacturing
- Construction/Real Estate
- Associations/Non-Profits
- Partners with Leadership and Hotel Management Company to ensure competitive sales strategies are in place for the sales team within all market segments
- Drives revenue by proactively soliciting all business segments to include new accounts and re-soliciting past business leads
- Achieved 2022 sales of over $2M in Guestroom revenue and $500k in Food and Beverage revenue, exceeding annual sales goal of 145
Sales Manager
Wequassett Resort & Golf Club
11.2013 - 01.2022
- Responsible for all new and existing accounting within the following market segments:
- Healthcare/Hospitals/Medical Devices
- Pharmaceutical/Biotech
- Financial Services/Banking/Brokerage/Credit Unions/Accounting
- Technology/Electronics/Telecommunications/Computer
- Legal/Insurance
- Energy/Utilities
- Consumer Goods/Manufacturing
- Accounting/Education
- Construction/Real Estate
- Associations/Non-Profits
- Social/Golf/Religious
- Solicit, negotiate and book new and repeat business through various efforts including prospecting, site tours, sales blitzes, prompt and competent follow-up on leads/referrals, use of reader board analysis and networking in order to maximize room revenue to meet and exceed team sales and revenue goals
- Prospect for new contract business within the luxury clientele market
Group Sales Manager
Ocean Edge Resort & Golf Club
05.2011 - 11.2013
- Responsible for all new and existing accounting within the following market segments:
- Accounting/Education
- Construction/Real Estate
- Associations/Non-Profits
- Social/Golf/Religious
- F&B/Grocery
- Entertainment/Publishing/Advertising/Marketing
- Department Stores/Retail/Apparel
- Actively solicit, book, and confirm new and repeat group business within my assigned markets
- Negotiate guest room rates, meeting room rental, food and beverage and additional concessions to maximize hotel revenue while accommodating individual client budgets.
Reservations Manager
06.2006 - 07.2008
- Responsible for both group and transient markets, managed a staff of 7 throughout the season, depending on business demands
- Implement policies, procedures and training
- Responsible for daily bookings, managing arrival reports, preparation of occupancy forecast and acting as a liaison with the guests and hotel staff.
Group Rooms Coordinator
05.2003 - 05.2006
- Administer the operational and system processes for coordinating group arrivals and departures including verification of reservations, online bookings and rooming lists
- Provide ongoing communication between the client, hotel and the sales office to ensure that all operational standards are met.
Education
MA -
Bourne High School
2000
Skills
- Customer Acquisitions & Retention
- Project Planning & Coordination
- Management & Client Support
- Business-to-Business and Business-to-Consumer Sales
- Negotiations
- Knowledge of creative sales & marketing techniques
- Yield management experience
- Highly developed customer service skills at a luxury level
- Effective business writing skills
- Excellent verbal/written skills
- Work on more than one task at a time
- Develop strong internal and customer relationships
- Set and manage priorities and plan activities in advance
- Solve problems and make sound business decisions Respond to coaching, feedback and training
- Strong and effective sales skills
Timeline
Sales Manager
Sea Crest Beach Hotel
01.2022 - Current
Sales Manager
Wequassett Resort & Golf Club
11.2013 - 01.2022
Group Sales Manager
Ocean Edge Resort & Golf Club
05.2011 - 11.2013
Reservations Manager
06.2006 - 07.2008
Group Rooms Coordinator
05.2003 - 05.2006
MA -
Bourne High School
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