Heloisa Rito
Rye,NY
Summary
Dynamic and results-driven Product Development and Brand Manager with over a decade of experience in the fashion, sportswear, and retail industries. Proven leadership in driving product innovation, enhancing brand positioning, and optimizing supply chain operations. Expert in managing cross-functional teams, supplier negotiations, and strategic planning. Adept at overseeing end-to-end product lifecycle management, ensuring alignment with business objectives and market demands. Recognized for strong analytical skills, market trend awareness, and the ability to deliver high-quality products within tight deadlines.
Overview
17
17
years of professional experience
Work History
Product Development Coordinator
Lemon Jelly
09.2022 - 06.2023
- Directed a multidisciplinary team of 4 in the development of injected fashion footwear collections, aligning product innovation with market trends and sales objectives.
- Spearheaded the design and execution of seasonal collections, driving product lines that enhanced customer satisfaction and sales growth.
- Collaborated with cross-functional departments, including sales, marketing, communications, and logistics, to streamline product launches and ensure alignment with corporate goals.
- Conducted in-depth market research and consumer trend analysis to identify innovative materials and production techniques, resulting in improved product quality and differentiation.
- Managed factory production timelines, ensuring strict adherence to delivery schedules while maintaining high-quality standards.
- Delivered comprehensive reports with key performance indicators (KPIs) to guide decision-making processes and measure product development success.
Head of Product Development & Sourcing
Ativo Kids
08.2021 - 08.2022
- Led a product development team of 4, overseeing the design and execution of children's fashion collections that met both market demands and company growth targets.
- Successfully restructured the brand’s vision and strategic positioning, enhancing its market competitiveness and driving revenue growth.
- Negotiated with suppliers to optimize production costs and delivery schedules, resulting in improved profitability and operational efficiency.
- Directed the sourcing strategy, ensuring that materials and manufacturing processes aligned with both quality standards and cost-efficiency goals.
Product Development Manager
Deeply Europe
02.2018 - 07.2020
- Led the end-to-end development of casual surfwear collections, ensuring alignment with brand identity and market trends.
- Defined brand differentiation and positioning strategies, assessing target markets and spearheading the internationalization efforts of the brand.
- Oversaw the production process, managing both local and international sourcing to ensure timely delivery and product quality.
- Collaborated closely with design, logistics, and sales teams to optimize the product lifecycle from concept to final production, ensuring operational efficiency.
Product & Brand Manager
Sport Zone - Sports Goods Chain
07.2012 - 02.2018
- Developed and executed comprehensive brand positioning and differentiation strategies, driving growth across multiple sports brands.
- Managed the financial performance of product lines, including budget allocation for purchasing and sales, ensuring alignment with corporate objectives.
- Led market analysis and benchmarking to establish competitive Retail Selling Prices (RSP), optimizing product profitability across international markets.
- Directed the development of sportswear collections, focusing on innovation and market relevance throughout the product development process.
- Negotiated pricing, production timelines, and delivery schedules with local and international suppliers, ensuring cost control and product availability.
- Implemented corrective and preventive actions to address supply chain challenges, minimizing disruptions and ensuring timely product launches.
- Conducted ongoing market research, attending global trade fairs and key international markets to stay ahead of industry trends and identify growth opportunities.
Commercial Manager
Sport Zone - Sports Goods Chain
01.2009 - 07.2012
- Managed the product portfolio across various sports categories, driving the development of private-label products to enhance market competitiveness.
- Developed tailored product assortments for individual stores, optimizing the product offering based on local market needs and consumer demand.
- Led the budgeting process for sales, inventory, and profit margins, focusing on store-specific performance metrics to drive commercial success.
- Analyzed consumer behavior and market trends, identifying new business opportunities and adapting product strategies to meet evolving customer needs.
- Collaborated with Asian suppliers to identify cost-effective production options, successfully negotiating favorable terms to maximize product margins and profitability.
Stock Manager
Sonae - Non Food Product
07.2006 - 01.2009
- Managed the supply chain and stock levels for Continente stores, overseeing both permanent and promotional product ranges.
- Ensured alignment with key performance indicators, coordinating closely with Logistics and Operations teams to maintain optimal stock levels.
- Analyzed sales forecasts and historical data to improve inventory management processes, reducing excess stock and optimizing product availability.
- Led the commercial management of discontinued items, driving sales through effective stock clearance strategies.
Education
Bachelor of Science - Economics And Management
Portuguese Catholic University
Porto, Portugal 06.2008
Skills
- Product Development & Sourcing
- Brand Strategy & Positioning
- Supplier Negotiation
- Market Research & Trend Analysis
- Supply Chain Management
- Team Leadership & Collaboration
- ERP & PLM Systems
- Strategic Planning & Budgeting
- Quality Assurance & Process Optimization
- International Market Expansion
Languages
Portuguese
Native or Bilingual
English
Professional Working
Spanish
Professional Working
Timeline
Product Development Coordinator
Lemon Jelly
09.2022 - 06.2023
Head of Product Development & Sourcing
Ativo Kids
08.2021 - 08.2022
Product Development Manager
Deeply Europe
02.2018 - 07.2020
Product & Brand Manager
Sport Zone - Sports Goods Chain
07.2012 - 02.2018
Commercial Manager
Sport Zone - Sports Goods Chain
01.2009 - 07.2012
Stock Manager
Sonae - Non Food Product
07.2006 - 01.2009
Bachelor of Science - Economics And Management
Portuguese Catholic University
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