PROFESSIONAL SUMMARY
Overview
Work History
Education
Skills
Certification
Timeline
ROLE TARGETING SNAPSHOT
SELECTED MICROSOFT EXPERIENCE HIGHLIGHTS

Hemalatha Manoharan

Microsoft Corporation
New York,United States
6
Certification
21
Years of experience

CRM Technical leader with 20+ years of industry experience, including 15+ years experience in implementing and optimizing CRM systems CRM – Salesforce (12+ yrs), Dynamics 365, and Dataverse. Brings a strong track record of driving cross-functional enterprise initiatives from scoping through rollout, partnering with product, engineering, security, and business stakeholders to manage dependencies, risks, and delivery. Combines deep technical fluency with hands-on Agile execution, stakeholder communication, and operational rigor in complex platform environments.

Work History

CRM Technical Lead / Salesforce Architect

4 Years 1 Month
Microsoft Corporation | 06.2022 - Current
  • Led strategic initiatives for Salesforce and managed enterprise integrations during Xandr SPI project migration to Dynamics 365.
  • Provided mentorship to developers and business analysts, focusing on architecture and platform best practices to improve system efficiency.
  • Engineered and implemented integrations with various first-party Microsoft systems, including CCMT, AMT, and Monetize Platform Billing Gateway Service.
  • Facilitated planning and delivery of CRM modernization projects across OneCRM and TrueCRM, breaking down large initiatives into manageable milestones and sequenced releases.
  • Coordinated dependencies across CRM engineering, partner teams (CCMT, AMT, Billing), security review processes, and business stakeholders for feature rollouts, integration changes, and platform modernization efforts.
  • Led architecture reviews, technical demos, PRD/spec discussions, and stakeholder walkthrough to align scope, delivery trade-offs, and rollout readiness for CCMT and AMT Integrations.
  • Developed and implemented Power BI dashboards to provide critical insights into delivery and operational performance.
  • Achieved timely resolution of complex delivery issues through effective management of live-site and escalation responses, mitigating risks early. Delivered continuous improvement in critical business integrations through dedicated support and maintenance efforts.
  • Streamlined agile workflows by leading standup, conducting design reviews, managing bug bashes, overseeing release check-ins, and fostering cross-team collaboration.
  • Created comprehensive CRM resources, including user guides and troubleshooting documentation, to facilitate team support during critical operational periods.

Senior Salesforce Engineer

8 Years
AT&T, Appnexus | 06.2014 - 06.2022
  • Led the migration from from Salesforce Performance Edition to Enterprise Edition, while cleaning up existing Salesforce environment. Project Alchemy went live on the first weekend of January successfully. Results:
  • $400,000 / year savings.
  • Eliminated close to 200 custom objects, 4780 fields system wide. With the exclusion of uninstalled managed packages, eliminated 2000+ custom fields.
  • Eliminated 70% of business rules (down to 262 from 849), 45% of business flows (down to 54 from 83).
  • Delivered enterprise Salesforce initiatives for Sales, Marketing, Service, and Customer Enablement teams in a multi-stakeholder environment.
  • Translated business requirements into scoped Agile work, managed priorities through JIRA/story estimation, and coordinated delivery across partner teams.
  • Owned end-to-end implementation and release coordination for configuration, customization, integrations, approval workflows, and campaign operations support.
  • Resolved production issues and support tickets within SLA while balancing project delivery with operational reliability.
  • Partnered with business users and technical teams on data integrations, process improvements, and operational changes in a fast-moving enterprise environment.

Assistant Project Manager

9 Years
Comcast, Staples, NTTData | 01.2005 - 01.2014
  • Delivered Salesforce and enterprise application initiatives across multiple clients, coordinating business users, infrastructure teams, and offshore delivery teams.
  • Built integrations and automation across Data Loader API, gateway/ESB channels, and external systems supporting sales, service, and operations programs.
  • Contributed to consolidation, deduplication, reporting, and process-improvement efforts in large enterprise environments.
  • Supported production releases, issue resolution, and root-cause analysis for Java/J2EE and CRM applications.
  • Built a strong technical foundation across Oracle, DB2, WebSphere, WebLogic, Cognos ReportNet, and Unix-based environments.
  • Projects across Comcast, Staples, Syngenta, Toll Brothers, NTT Data Inc.

Education

Bachelor of Science - Information Technology

Anna University | TamilNadu, India | 05-2005

GPA: 84%

  • Secured First Rank in the Department of Information Technology

Skills

CRM / Platforms: Salesforce
Dynamics 365
Dataverse
Power Platform
Cloud / Integration: Sales Cloud
Service Cloud
Logic Apps
REST APIs
Microsoft 365 / SharePoint integrations
dependency-heavy platform integrations
AI Tools: AI-assisted coding with Github Copilot
Claude code
Agency copilot.
Delivery Tooling: JIRA
Azure DevOps
backlog management
story estimation
milestone tracking
release coordination
Program / Delivery: Agile
Scrum
Kanban
sprint planning
stakeholder syncs
risk mitigation
dependency management
status reporting
Operations / Support: Sev 1 / Sev A escalations
IcMs (Incident Management)
RCA
Application Insights
postmortems
SLA-driven support

Certification

  • Salesforce Certified Sales Cloud Consultant
  • Salesforce Certified Platform App Builder
  • Salesforce Certified Platform Developer I
  • Salesforce Certified Administrator
  • Sun Certified Java Programmer

Timeline

CRM Technical Lead / Salesforce Architect

Microsoft Corporation
06.2022 - CurrentRead More

Senior Salesforce Engineer

AT&T, Appnexus
06.2014 - 06.2022Read More

Assistant Project Manager

Comcast, Staples, NTTData
01.2005 - 01.2014Read More

Anna University

Bachelor of Science from Information Technology
Read More

ROLE TARGETING SNAPSHOT

  • Platform / technical strengths: Enterprise CRM modernization, Salesforce domain expertise / implementation/ Dynamics migration, API integrations, technical design reviews, troubleshooting, reliability, secure delivery
  • Program strengths: Cross-functional coordination, dependency management, release planning, stakeholder communication, risk management, executive-ready status updates, Agile rituals, delivery governance

SELECTED MICROSOFT EXPERIENCE HIGHLIGHTS

Microsoft CRM Modernization / Salesforce-to-Dynamics Migration

Led CRM modernization work tied to OneCRM / TrueCRM and the Xandr SPI migration from Salesforce to Dynamics 365, coordinating Dynamics 365, Dataverse, Power Platform, Azure services, REST APIs, partner systems, Microsoft  security and privacy reviews, GA - release readiness, monitoring, and supportability practices.

AdTech Order Management & Netflix OMS Enablement

Led delivery of Placements.io (Order Management System) MVP, enabling a closed-loop order workflow across Salesforce, Monetize, Yieldex, and P.IO systems to support Netflix OMS launch under aggressive timelines. Designed and implemented enhanced Netflix order and revenue workflows, including streamlined Insertion Order processes and Revenue Schedule models, improving data accuracy, reporting, and user experience for campaign and revenue tracking.

Hemalatha Manoharan