CRM Technical leader with 20+ years of industry experience, including 15+ years experience in implementing and optimizing CRM systems CRM – Salesforce (12+ yrs), Dynamics 365, and Dataverse. Brings a strong track record of driving cross-functional enterprise initiatives from scoping through rollout, partnering with product, engineering, security, and business stakeholders to manage dependencies, risks, and delivery. Combines deep technical fluency with hands-on Agile execution, stakeholder communication, and operational rigor in complex platform environments.
GPA: 84%
Microsoft CRM Modernization / Salesforce-to-Dynamics Migration
Led CRM modernization work tied to OneCRM / TrueCRM and the Xandr SPI migration from Salesforce to Dynamics 365, coordinating Dynamics 365, Dataverse, Power Platform, Azure services, REST APIs, partner systems, Microsoft security and privacy reviews, GA - release readiness, monitoring, and supportability practices.
AdTech Order Management & Netflix OMS Enablement
Led delivery of Placements.io (Order Management System) MVP, enabling a closed-loop order workflow across Salesforce, Monetize, Yieldex, and P.IO systems to support Netflix OMS launch under aggressive timelines. Designed and implemented enhanced Netflix order and revenue workflows, including streamlined Insertion Order processes and Revenue Schedule models, improving data accuracy, reporting, and user experience for campaign and revenue tracking.