Henrry Gerald Gonzalez
Miami,FL
Summary
Finance & Sales Manager with 5+ years of proven leadership success in the automotive industry and 10+ years of vehicle sales experience. Strong background in sales desk operations, team leadership, and F&I management, with expertise in structuring competitive finance deals, desking transactions, and maximizing front-end and back-end profitability. Proven ability to coach and develop sales teams, improve closing ratios, manage inventory strategy, and drive consistent revenue growth. Recognized for exceeding sales and profit targets while maintaining full compliance with federal, state, and local regulations and delivering a premium customer experience.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Finance Director
Taverna Infiniti North Miami
North Miami
04.2025 - Current
- Direct daily F&I operations, overseeing deal structure, lender approvals, and contract accuracy for new and pre-owned vehicle transactions
- Maximize back-end profitability through effective presentation of finance, lease, and protection products while maintaining high customer satisfaction
- Manage relationships with banks, credit unions, and captive lenders to secure competitive approvals and funding
- Ensure full compliance with federal, state, and manufacturer regulations, including accurate documentation and audit readiness
- Analyze performance metrics such as PVR, product penetration, and approval ratios to drive continuous improvement
- Coach and develop F&I managers and sales staff on menu presentation, compliance, and closing techniques
- Collaborate closely with Sales Management and General Manager to align sales strategies with dealership profitability goals
Finance Manager
EdMorse Automall
Sawgrass, FL
01.2023 - 08.2025
- - Top producer or finance revenue and product penetration.
- - Achieved and exceeded monthly F&I goals, driving revenue growth in vehicle sales, service contracts, and insurance programs.
- - Processed and secured financing for over 60 customers monthly.
- - Built and sustained strong relationships with 15+ lending institutions to secure competitive rates.
- - Trained and mentored 3+ sales professionals in F&I procedures, improving department efficiency.
- - Maintaining a PVR of +$3000 and a PPD of +3.
Finance Manager
Braman Cadillac
Miami, FL
07.2021 - 01.2023
- - Consistently ranked as Top Producer for finance revenue and product penetration.
- - Increased aftermarket product sales by 20% through strategic customer presentations.
- - Partnered with sales team to streamline F&I process, reducing contract errors by 30%.
- - Maintained lender satisfaction ratings above 90%.
- - Ensured 100% compliance with all dealership, state, and federal regulations.
Sales Manager
Braman Cadillac
Miami, FL
08.2017 - 07.2021
- Directed daily sales operations for a high-volume luxury dealership, overseeing deal flow, desking, and closing strategy
- Developed and executed sales processes to increase revenue, improve team productivity, and maintain strong CSI performance
- Partnered with F&I leadership to structure compliant, profitable deals and improve overall store performance
- Played key role in inventory acquisition, pricing, and aged-unit reduction strategies
Sales Associate
Braman Miami Hyundai
Miami, FL
02.2014 - 08.2017
- Consistently exceeded sales targets while generating strong front-end gross.
- Maximized deal profitability through effective negotiation.
- Guided customers through competitive model comparisons to drive confident purchase decisions.
- Built long-term client relationships that produced repeat and referral business.
Skills
- Finance & Insurance: Loan Structuring Regulatory Compliance Lender Relations Contract Finalization
- Sales & Marketing: Negotiation Upselling Strategies Customer Relationship Management Product Promotions
- Technical Skills: CRM Software Dealer Management Systems (DMS) Point of Sale Systems
- Languages: Bilingual – English & Spanish
Certification
- - Vanguard Finance Training Certificate 2020 – Specialized in F&I compliance, loan structuring, and customer retention strategies.
- - The McDavid Group- F&I Certified Training 2022
Timeline
Finance Director
Taverna Infiniti North Miami
04.2025 - Current
Finance Manager
EdMorse Automall
01.2023 - 08.2025
Finance Manager
Braman Cadillac
07.2021 - 01.2023
Sales Manager
Braman Cadillac
08.2017 - 07.2021
Sales Associate
Braman Miami Hyundai
02.2014 - 08.2017