Dedicated and experienced sales professional, with proven track record of key and independent account management. Seeking to secure a challenging sales role to further develop leadership skills within the natural products industry.
Overview
5
5
years of professional experience
Work History
Regional Sales Manager
Primal Kitchen
07.2022 - Current
Expanded market share within eastern region by identifying growth opportunities and collaborating with cross-functional teams.
Achieved regional sales objectives by coordinating broker teams, developing successful strategies, and servicing accounts to strengthen business relationships.
Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
Managed 5 separate broker teams across the East
Spearheaded growth of upwards of 15-30% YOY at several key accounts
Generated detailed sales reports and forecasts to analyze performance and track progress.
Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
Manager accounts such as; Wegmans, The Fresh Market, Price Chopper, Big Y among others
National Brand Liaison
Yin Yang Naturals
09.2021 - 06.2022
Worked closely with Yin Yang Naturals Owner and Leadership Team to interview and onboard prospective brands
Effectively communicated Yin Yang Naturals Goals and Mission to perspective brands
Vetted emerging brands to determine that their missions, goals, and products align with those of Yin Yang Naturals
Ensured smooth communication throughout vetting and onboarding process for new principal brands
Traveled to Trade Shows and Industry Events to network with prospective brands
Worked with stakeholders throughout Yin Yang Naturals to ensure that prospective brands and new brands meet the needs of each region.
Coordinated multiple projects simultaneously, ensuring timely completion and alignment with organizational objectives.
Territory Manager
Yin Yang Naturals
05.2019 - 06.2022
Developed and strengthened relationships with Head Quarter Teams at Wegmans and Price Chopper
Executed New Item and Promotional Submissions for Yin Yang Naturals Principals at Wegmans and Price Chopper
Developed and strengthened relationships with Key Distributor Staff at UNFI, KeHE, and Several Regional Distributors
Developed and strengthened relationships with Buyers and Store Managers at Independent Markets and Food Co-op's throughout North Atlantic Territory
Managed Sales, Business, New Items Submissions and Promotions for Yin Yang Naturals Principal Brands throughout Vermont, Upstate New York, and New Hampshire Independent Natural Foods Markets and Food Co-ops
Gained and maintained product placement for Yin Yang Naturals Principals at key accounts and independents throughout North Atlantic Region
Insured promotional execution and maximized effectiveness of trade spend for Yin Yang Naturals Principals at key accounts and independent markets
Effectively communicated with Yin Yang Naturals Principal Brands
Developed strong relationships with key decision-makers, fostering trust and loyalty in assigned territory.
Managed over 75 accounts within North Atlantic territory.
Education
Bachelors of Science - Diversified Farm Management
The University of Vermont
Burlington, VT
01.2014
CREAM - Agricultural Management
The University of Vermont
Burlington, VT
01.2012
Skills
Successful Track Record in Multiple Roles in Natural Foods Industry
Strong Verbal and Written Communication Skills
Ability to Read and Interpret Data (SPINS, W:Retail, and KeHE reporting)
Proven success at Key and Independent Account Management
Strong Network of Relationships with Independent and Key Accounts
Broker Management
Proven Track Record of Brand Management
Strong Ability to Network and Develop New Relationships
Sales Leadership
Strategic Planning
Business development and planning
Account Management
Timeline
Regional Sales Manager
Primal Kitchen
07.2022 - Current
National Brand Liaison
Yin Yang Naturals
09.2021 - 06.2022
Territory Manager
Yin Yang Naturals
05.2019 - 06.2022
Bachelors of Science - Diversified Farm Management
The University of Vermont
CREAM - Agricultural Management
The University of Vermont
Similar Profiles
David GomezDavid Gomez
Skyfire Pro Lucha Libre at Primal Pro WrestlingSkyfire Pro Lucha Libre at Primal Pro Wrestling