Led $250k teen gambling prevention initiative, overseeing strategy, budget, and achieving program outcomes
Managed and mentored cross-functional team of 10 to implement large-scale violence prevention campaigns
Secured and managed over $697k in federal and state grant funding, facilitating program expansion
Led large scale provider trainings and presentations at national & international conferences
Applied proven digital marketing framework to new public health brands replicating high impact results
Program Manager, Communications
Boston Public Health Commission
Boston
08.2024 - 12.2025
Launched youth media initiatives, including podcast, documentary, and 6-week social marketing curriculum, engaging diverse youth audiences
Designed and executed citywide out-of-home violence prevention campaigns, reaching over 1.5M impressions and raising community awareness
Grew social media presence by +15.6M impressions and +2.5M engagements with a 784% growth in 1 year
Authored paper in Journal of Adolescent Health on commercial digital marketing strategies, contributing insights to adolescent health discourse
Communications Specialist
ICF
Reston
02.2023 - 01.2024
Revived Real Warriors mental health campaign, generating over 1.5M impressions through engaging visual and written content.
Managed daily social media operations for 500K+ followers, scheduling and publishing content while optimizing websites and CMS landing pages to enhance SEO performance and user engagement.
Produced engaging content to attract audience for digital platforms and social media channels.
Developed communication strategies for diverse client projects.
Collaborated with cross-functional teams to support client initiatives.
Public Health Specialist
UW-Madison Covid Response Corps
Madison
05.2021 - 12.2021
Launched the VaxxWaushara rural vaccination campaign increasing vaccination rates from 42% to 97% through pop-up clinics, community outreach events, and social media campaigns
Coordinated community health initiatives to promote Covid-19 prevention strategies.
Created public health advocacy content, including blogs, press releases, Facebook Lives, and street interviews, to engage the community and raise awareness through various media outlets
Developed educational materials on public health guidelines for diverse audiences.
Facilitated training sessions for volunteers on effective public health outreach techniques.
Education
MPH - Health Equity
Simmons University
Boston, MA
B. S. - Psychology and Global Health
University of Wisconsin-Madison
Madison, Wisconsin
PMP - Project Management
Project Management Institute
Remote
Skills
Project management
Grant management
Budget management
Contract Management
Grant writing
Program evaluation
Community engagement
Strategic communication
Microsoft Office Suite
Google Analytics
SKILLS
Language | Urdu fluency, Spanish beginner
CONFERENCES
IAFOR, Social Media as Peer: Leveraging Digital Marketing in Public Health,London, UK July 2025
Presented commercial digital marketing strategies, platform algorithms, and AI can be leveraged as behavioral interventions to increase healthy relationship norms
Safe States, Likes, Listens, and Lessons: How to Build Digital Campaigns for Healthy Relationships, Atlanta, GA Aug. 2025
Lead interactive breakout sessions on social media and podcast strategy for injury and violence prevention (IVP) professionals.
ATSA, Media as a Super Peer and the Power of Critical Relationship Tools,Orlando, FL Sept. 2025
Presented original paper on adolescent social media use and digital dating abuse trends.
Delivered a skills-based session to equip providers with practical media literacy, communication, and decision-making strategies for violence prevention.