Hilary Crane

Bringing customer stories to life through film, written case studies, podcasts, event support, social amplification, and asset creation.

• Manage team of 1 customer marketer and 1 contractor
• Own strategy for global customer advocacy program
• Produce global customer stories in all Regions
• Collaborate with product, sales, sales enablement, customer success and marketing to create high impact customer POV content; owning strategy for full funnel content creation
• Provide best practice SEO recommendations for content creation and story performance

Managed the customer advocacy program for the North American Region.

• Leveraged experience and understanding of Cloud computing to effectively communicate technical richness throughout the customer story.
• Oversaw creation of key assets used to tell the customer story including written case studies, film testimonials, webinars, event support and more.
• Worked cross-functionally with worldwide internal teams to market and highlight customer success assets at both tactical (i.e. sales references) and strategic levels (i.e. PR/AR opportunities)
• Managed reference request fulfillment and tracked reference activity and outcomes in centralized location.

• Interface between the client and support infrastructure
• Position sales, networking and PR opportunities to manage complex situations ensuring Rackspace's reputation for Fanatical Support is upheld