Hildebrandt Gruezo
New York,NY
Summary
I'm a 20+yr fitness industry veteran with extensive experience in successful new club openings, PT dept turnarounds and working with a diverse clientele roster.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Founder/Owner
Gruezo Fitness Systems LLC
New York, NY
06.2006 - Current
- Fitness coaching and fitness business consulting company specializing in private coaching and fitness information product creation for consumers and fitness professionals
- Developing client acquisition funnels and sales conversion systems for independent studio owners and private small business companies
Performance Manager
EXOS - Vornado Penn 1
New York, NY
10.2021 - 06.2023
- New fitness center opening Performance Manager for a new client location.
- SOP Development - Developed comprehensive Standard Operating Procedures (SOPs) for the Performance Department, outlining guidelines for all coaching services ensuring uniformity and excellence in service delivery.
- Innovative Onboarding for New and Potential Members -Designed and executed cutting-edge onboarding processes for potential new members and companies. This encompassed creating and conducting engaging experiences, blending education and fitness components, fostering a positive and lasting impression of the Exos Methodology.
- Performance Optimization - Played a pivotal role in enhancing overall client performance and experience through individualized coaching programs utilizing Exos Coaching Methodology. Continuously monitored and evaluated performance metrics, identifying areas for improvement and implementing initiatives to optimize team and individual effectiveness.
- Client Relationship Management - Cultivated and maintained strong relationships with clients, ensuring their expectations were met and exceeded. Acted as a primary point of contact, addressing concerns, and proactively seeking opportunities for service improvement, thereby contributing to overall client satisfaction and retention.
General Manager
Remorca Fitness 17 Gramercy LLC
New York, NY
12.2018 - 03.2020
- New boutique studio opening GM for Remorca Fitness
- Responsible for creating and overseeing business systems and standard operating procedures to deliver unparalleled level of client experience and cleanliness to the Gramercy neighborhood
- Interviewed, hired, developed, and managed a staff of seven, four RF trainers and three front desk associates and a base of 8-15 active part-time independent trainers
- First year studio numbers (via outreach and referral based marketing) for a 2700/sqft studio: Revenue: $330K+ during first full year of operation, PT Utilization: ~5400 paid sessions during first full year operation
- Maintaining an active monthly roster of 45-55 clients at 84%+ retention rate month to month
- Developed and actively managed studio budget and expenses to keep within or well below operating budget
- Processed staff payroll and actively managed any day to day employee/employer relationship matters
- Developed relationships with local business and community for referrals, outreach, co-sponsoring events, community development, etc.
Assistant GM and Dir. of Personal Training
OPTUM/Plus One Health Management
New York, NY
04.2014 - 11.2018
- Ensuring all Optum and client policies and procedures are followed as outlined in the Team Member Manual
- Respond to member/guest suggestions, concerns, and complaints in a timely, professional, and consistent manner while providing the gold standard in customer service
- Ensure team members remain current in their certification credentials and complete the Optum education curriculum
- 2016 and 2017 achieved 110+% PT Revenue Utilization and Sales Goals, in addition to creating a new PT services menu
Adjunct Professor/Lecturer
Lehman College - City University of New York
Bronx, NY
08.2014 - 05.2017
- Taught a maximum of nine course credit hours per semester including one hour of office hours
- Instructor for the following courses: EXS 264 Intro To Exercise Science, EXS 315 Kinesiology/Biomechanics, EXS 316 Motor Learning
- Responsible for creating course syllabus, lesson plan, instructor teaching material, and student course materials/study aids
Personal Training Manager
Club H Fitness Clubs
Jersey City, NJ
- 05.2009
- Opening day PT Mgr, for first luxury fitness gym in Jersey City market
- Responsible in developing all SOPs for PT Dept and trainer education program
- Hired and Developed Opening Day Team of 10 coaches
- Generated ~1.1 Million within first year while performing an avg ~900 sessions/month
- Collaborated with Marketing and Member Sales Department to develop marketing initiatives to increase utilization with member base and surrounding community
Personal Training Mgr.
Equinox
New York, NY
07.2003 - 02.2004
- Increased PT revenue from 1.1 to 1.7 million yr. end and raised utilization by 13% peaking at 2063 sessions per month.
- Hired, trained, and developed training staff of 30+ trainers
- Developed and implemented sales and business seminars for trainers, managers, and sales advisor to drive company personal training philosophy that ensured increased penetration and conversion of membership base
- Instituted and supervised club-level education system to support company training model ensuring trainer client results and maintaining the highest level of customer service
Fitness Mgr.
Equinox
New York, NY
01.2003 - 07.2003
- Assisted PT Mgr. in hiring, training, and managing a staff of 30+ to ensure the highest level of customer service and quality of personal training session and assumed PT Mgr. role in PT Mgr.’s absence
- Instructor for EFTI curriculum, company wide and at club-level, including but not limited to: anatomy, kinesiology, motor learning and skill acquisition, biomechanics, basic-intermediate-complex program design, sport specific programming (golf, climbing, ski, racquet sports)
Assistant Personal Training Mgr
Equinox
New York, NY
03.2002 - 01.2003
- Assisted PT Mgr. in hiring, developing, and maintaining training staff of 60+ trainers
- Developed and directed sales, business, education workshops and seminars to support department exceeding $300,000 in sales and utilization of 4000 sessions per month
Tier 3 Trainer
Equinox
New York, NY
11.2000 - 03.2010
- Providing personalized attention and coaching clients to attain a multitude of training goals
- Administering a battery of fitness assessments, creating, implementing, and re-evaluating exercise programming to ensure client progress in the most efficient and effective manner possible
Education
M.Sc. in Kinesiology, concentration in Sports Conditioning -
Arizona School of Health Sciences
08.2012
B.Sc. in Physical Education/Exercise Science -
Brooklyn College - City University of New York
01.2003
Skills
- My core strengths lies in cultivating collaborative relationships between interdepartmental teams, ensuring proper communication channels to achieve company objectives
- Additionally, my ability to identify, develop and inspire top tier talent fosters an environment of creativity and innovation, leading to unparalleled club culture and client experiences
Certification
- EXOS - Fitness Specialist, Performance Specialist+
- National Strength and Conditioning Association - CSCS
- National Academy of Sports Medicine - PES and CES
- Precision Nutrition - PN Level 1 Certified Coach
- Kettlebell Concepts Inc - Master Instructor
- Fitness Anywhere LLC - TRX Suspension Training Course Level 1
- Functional Movement Systems - FMS Level 1
- PGA/Solo Three KMX Lab - Golf Fitness Coach
Additional Training and Skillsets
- Behavioral change specialist (training through Habitry Org)
- Entrepreneurship with specialized coaching in Copywriting, Direct Response Online Marketing, Facebook Ads Specialist, and Social Media Strategies
- MS Office and Apple iWork Suite advanced proficiency, Martial Artist for last 30 years (Fililpino Martial Arts Black Belt (Kuntaw Kali Kruzada), Tae Kwon Do Brown Belt, Muay Thai, Brazilian Jiu Jitsu)
References
References available upon request.
Timeline
Performance Manager
EXOS - Vornado Penn 1
10.2021 - 06.2023
General Manager
Remorca Fitness 17 Gramercy LLC
12.2018 - 03.2020
Adjunct Professor/Lecturer
Lehman College - City University of New York
08.2014 - 05.2017
Assistant GM and Dir. of Personal Training
OPTUM/Plus One Health Management
04.2014 - 11.2018
Founder/Owner
Gruezo Fitness Systems LLC
06.2006 - Current
Personal Training Mgr.
Equinox
07.2003 - 02.2004
Fitness Mgr.
Equinox
01.2003 - 07.2003
Assistant Personal Training Mgr
Equinox
03.2002 - 01.2003
Tier 3 Trainer
Equinox
11.2000 - 03.2010
Personal Training Manager
Club H Fitness Clubs
- 05.2009
M.Sc. in Kinesiology, concentration in Sports Conditioning -
Arizona School of Health Sciences
B.Sc. in Physical Education/Exercise Science -
Brooklyn College - City University of New York