Hillary Robinson
Austin,TX
Summary
Detailed-oriented Account Executive offering 8 years in account management. Experience in delivering client-focused solutions and managing multiple projects simultaneously. Excellent critical thinking, problem-solving and communication skills. Intelligent with creative mindset and extroverted personality.
linkedin.com/in/hillaryhrobinson/
Overview
10
10
years of professional experience
Work History
Senior Account Executive
Lookthinkmake
Austin, Texas
04.2018 - Current
- Design and execute a broad range of mandates, including brand identity and messaging campaigns, web design and development projects, production of brand collateral, strategic research and planning assignments, and digital/email/social media marketing.
- Primarily serve clients within the tourism, architecture and real estate development industries.
- Lead a team of three to seven for triage and execution of daily tasks from initial scope phase to execution and project completion for up to twelve accounts at any one time.
- Develop strategic marketing plans while managing media buying within up to $1 million budget on behalf of clients.
- Direct and collaborate with creative, web, and PR teams to create cohesive client deliverables. Upon finalization, lead client meetings, calls, and presentations to share executive-level strategic marketing recommendations.
- Planned and executed two large-scale client events, combined hosting over 500 festival-goers.
- Navigated logistics such as city permitting, traffic closures and police assistance to vendor coordination, media planning and collateral production.
- Produced and executed two separate photoshoots; 3-day and 20-day photoshoot across 16 locations for a tourism campaign, coordinating with property owners, photographers, models and client while accounting for weather, lighting and other factors.
- Key Accounts: Marble Falls CVB, The Crossvine, Goodnight Ranch, Greens Prairie Reserve, Frieden, The Henry, CG&S Design Build
Brand Consultant & Project Manager
HHR Consulting
Austin, Texas
01.2017 - 04.2018
- Managed special projects for Oldham Goodwin Group, reporting directly to Chief Executives.
- Directed brand creation, identity and strategy of Providence Park, 54-acre retail and business park development located in College Station, Texas.
- Initiated and facilitated the creation of the brand identity for Chef Tim Love's latest restaurant and bar concept in Fort Worth's Historic Stockyards.
- Developed brand direction and strategy for Greens Prairie Reserve, a 900-home master planned community to be built in College Station, Texas.
- Designed and executed brand identities for Lucky Ridge Ranch, a historic 500-acre private ranch in Calvert, Texas and Devereux, a 55-foot French Sailing Vessel, among additional, smaller projects.
Associate Brand Consultant at AT&T
Interbrand
Dallas, Texas
01.2013 - 12.2014
- Increased business and brand value through brand governance across multiple products and offerings, advertising campaigns, business units and external partner projects through daily consultation.
- Directed creative for internal and external clients on projects ranging from mass advertising (print, direct mail, online) to co-branded sponsorships.
- Led on-boarding program centered on corporate brand identity initiative for new members of client marketing and advertising teams, as well as agency partners.
- Built and initiated from scratch six separate topical brand training sessions for enterprise-wide audiences of 500-1,000 colleagues.
- Consulted on brand management and the AT&T brand identity throughout the AT&T and DirecTV integration.
- Worked pro-bono to develop brand identity and naming for Dallas Children's Medical Center's primary fundraiser as well as an emerging local women's non profit organization.
Labeling Coordinator
Arthrocare Corporation
Austin, TX
09.2011 - 12.2012
Education
Bachelor of Science - Advertising & Public Relations
Texas Christian University
Fort Worth, TX05.2011
Skills
- Marketing strategy implementation
- Account servicing
- Vendor management
- Business Development
- Customer presentations
- Account oversight
- Collaborating with designers
- Strategic planning
- Adobe Illustrator expertise
- Microsoft Office expertise
- MailChimp expertise
- Google expertise
- Asana expertise
- Craft CMS Expertise
Additional Experience
- Arthrocare Corporation (Now Smith & Nephew)
- LatinWorks (Now Third Ear)
- Andrew Harper
Timeline
Senior Account Executive
Lookthinkmake
04.2018 - Current
Brand Consultant & Project Manager
HHR Consulting
01.2017 - 04.2018
Associate Brand Consultant at AT&T
Interbrand
01.2013 - 12.2014
Labeling Coordinator
Arthrocare Corporation
09.2011 - 12.2012
Bachelor of Science - Advertising & Public Relations
Texas Christian University