Hirak Rana
Quincy,MA
Summary
Strategic analytics leader with 9+ years of expertise in digital advertising measurement, marketing attribution, and ROI analysis. Proven track record of translating complex data into actionable business strategies that drive client growth across Google Marketing Platform products (DV360, YouTube, Google Ads). Adept at building relationships with C-level stakeholders and influencing data-driven business decisions through compelling insights and narrative development.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Associate Director, Performance Analytics
Fuseideas LLC
Winchester, MA
08.2022 - Current
- Spearheaded enterprise-level marketing measurement strategies for Fortune 500 clients, leveraging Google Marketing Platform to deliver 20-35% increases in campaign ROI across tourism, education, and consumer verticals
- Developed comprehensive media mix models (MMM) that quantified the offline impact of digital campaigns, enabling executives to optimize $5M+ in annual marketing investments
- Architected multi-touch attribution frameworks in Google Analytics 4 that revealed customer journey insights, resulting in 45% improved media efficiency and 28% higher conversion rates
- Executed consultative client presentations that translated complex data into actionable business strategies, securing $2M+ in additional investment across Google advertising platforms
- Led cross-functional collaboration between analytics, creative, and client teams to implement testing frameworks across DV360 and YouTube campaigns, improving ROAS by 30%
- Established measurement center of excellence, developing playbooks and conducting workshops that accelerated client adoption of Google's advanced attribution solutions
Digital Marketing Specialist
Fuseideas LLC
Winchester, MA
06.2020 - 08.2022
- Executed data-driven media strategies across Google Marketing Platform that increased qualified leads by 40% YoY while maintaining efficient CPAs
- Developed multi-touch attribution models in GA4 that accurately measured customer journey impact across search, display, and video touchpoints
- Created strategic ROI analysis frameworks that informed $1.5M in annual media investment across Google's advertising ecosystem
- Collaborated with creative teams to implement YouTube testing roadmap that increased view-through rates by 300% and improved audience targeting precision
- Built comprehensive performance measurement systems integrating Google Analytics, Looker Studio, and CRM data to demonstrate full-funnel campaign impact
Marketing Manager
Grava Motors of Medford Inc.
Medford, MA
12.2017 - 06.2020
- Spearheaded digital transformation initiative, launching YouTube and OTT streaming campaigns that generated 27% increase in high-value dealership leads
- Managed $360K+ annual advertising budget across Google platforms, delivering 30% improvement in ROAS through advanced bidding strategies and audience optimization
- Implemented offline measurement framework using Google Analytics to attribute in-store visits to digital touchpoints, proving 3.5x higher ROI than traditional media
- Designed executive-level data visualization dashboards that translated complex marketing performance into strategic business insights, securing 40% budget increase
Marketing Development Specialist
Grava Motors of Medford Inc.
Medford, MA
09.2015 - 12.2017
- Led SEO strategy revamp resulting in 150% increase in organic traffic through technical optimization and content strategy adjustments
- Established performance testing methodology for video and display creative, driving continuous improvement in CTR and engagement metrics
- Implemented Google Tag Manager and Analytics infrastructure to enable granular conversion tracking across the customer journey
Education
Master of Arts - International Business
Hult International Business School
Cambridge, MA08-2015
Bachelor of Arts - International Business
Middlesex University
London07-2014
Skills
- Marketing Measurement & Attribution: Multi-Touch Attribution (MTA), Marketing Mix Modeling (MMM), Incrementality Testing, Lift Studies
- Google Product Expertise: Google Marketing Platform, Google Analytics 4, Google Ads, YouTube, Display & Video 360
- Client Business Consulting: C-Suite Strategy Advising, Revenue Growth Planning, Marketing Transformation
- Analytics & Insights: Advanced Data Analysis, Business Intelligence, Predictive Modeling, A/B Testing Frameworks
- Performance Optimization: Media ROI Enhancement, Campaign Efficiency, Audience Strategy Development
Technical Skills
- Measurement Solutions: Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Incrementality Testing, Media Mix Optimization, Brand Lift Studies
- Google Ecosystem: Google Marketing Platform (DV360, SA360, CM360), Google Analytics 4, Google Tag Manager, Google Ads, YouTube Ads, Google Cloud
- Analytics & Data: Looker Studio, BigQuery, Data Studio, Tableau, Python/R for analysis, Statistical Modeling, A/B & Multivariate Testing
- Business Strategy: Advanced ROI Modeling, Financial Impact Analysis, Customer Journey Mapping, Experimental Design, Growth Analytics
Certification
- Google Marketing Platform Certified
- Google Ads Certified
- Google Analytics 4 Certified
- HubSpot Inbound Marketing Certified
- AMA Professional Certified Marketer (PCM)
Timeline
Associate Director, Performance Analytics
Fuseideas LLC
08.2022 - Current
Digital Marketing Specialist
Fuseideas LLC
06.2020 - 08.2022
Marketing Manager
Grava Motors of Medford Inc.
12.2017 - 06.2020
Marketing Development Specialist
Grava Motors of Medford Inc.
09.2015 - 12.2017
Master of Arts - International Business
Hult International Business School
Bachelor of Arts - International Business
Middlesex University
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