Michael Diocson

Providing Freelance / Contract - Experiential Consulting Project Services

Project Technical Director: Scout Motors' activation at CES 2025 (Contract)

• Led all AVL, structural engineering, and technical elements for
• Guided creative and production departments on the feasibility of meeting venue and engineering requirements to deliver a world-class experience
• Managed vendor selection and scenic integration for structure, audio, video, and lighting.
• Oversaw onsite installation of structural, scenic, and technical elements while maintaining production schedules for on-time opening.
• Negotiated favorable contracts with vendors and suppliers, securing cost-effective solutions for event execution without sacrificing quality.
• Oversaw production and delivery of creative assets for onsite display.
• Successfully managed all union and vendor labor onsite to mitigate potential overages with strategic intervention.

Project Technical Director: Scout Motors Live Reveal Event (Contract) June '24 - Oct '24

• Directed all Structure, Automation, Audio, Video, Lighting, Logistics, Site Infrastructure, and live-streaming operations.
• Managed onsite labor team of 60+ technical production crew.
• Collaborated with executive producers, stakeholders,and vendors to deliver a high-quality in-person audience and broadcast experience.
• Managed all technical integrations for Live Vehicle Reveal and Immersive brand gallery.

• Led post-pandemic operational restructuring, developing new SOPs across audio, lighting, video, staging, and rigging.
• Oversaw all West Coast technical production elements for projects starting at $500K+.
• Designed and managed a headquarters remodel, increasing office space by 75%.
• Reduced warehouse preparation and logistics time by 50% through process optimization.
• Mentored and developed team members, fostering leadership growth.
• All applied processes yielded a 14% savings in annual operating costs.

• Developed and deployed Experiential Department goals and strategic approach, aligning production methodologies with business objectives.
• Established internal and external Standard Operating Procedures (SOPs), including document flow processes and standardized nomenclature across all departments and projects.
• Fostered a mentorship-driven leadership approach at the C-Suite level, encouraging continued personal and professional development for full-time and part-time team members.
• Directed $3-5M project budgets for immersive brand activations, including San Diego Comic-Con and other major experiential events.
• Led the transition to virtual and hybrid event solutions during COVID-19, pioneering innovative engagement strategies and earning multiple Drum Awards in 2020.
• Designed and implemented live event health and safety standards in collaboration with FEMA, ESA, and local health authorities, ensuring compliance and risk mitigation.
• Spearheaded sustainability initiatives across Creative and Experiential departments, embedding eco-conscious strategies into project planning, execution, and vendor selection.
• Built and maintained a robust vendor roster, enhancing continuity, operational efficiency, and strategic partnerships in client activations.

• Managed up to 100 events annually, overseeing $10M+ in client technical activations.
• Directed large-scale activations at San Diego Comic-Con, International Auto Shows, and Music Festivals
• Built and mentored a 15+ member team, fostering career growth and operational success.