Holden Cook

Developed and managed distributor accounts across a 23-state territory, driving revenue growth and expanding market share within the fire, safety, and security industry. Results-driven sales leader with expertise in mass notification, emergency communication, and life safety systems. Skilled in strategic planning, consultative sales, and building long-term partnerships with school districts, contractors, and end users.

• Managed a defined territory, driving new business development and account growth within commercial, industrial, military and education markets.
• Built relationships with contractors, consultants, and end users in the fire protection and security space.
• Generated and qualified leads, conducted product demonstrations, and closed high-value contracts.
• Developed proposals and bids, ensuring technical accuracy and profitability.
• Maintained CRM records, tracked pipeline, and reported forecasts to management.
• Lead national sales efforts focused on emergency mass notification systems for K-12 and commercial markets.
• Provide technical consultation on life safety solutions, including in-building notification systems, LED displays, and emergency communication platforms.
• Manage full sales cycle from prospecting through contract execution, including demos, proposals, and negotiations.

• Proven Sales Account Manager with a focus on proactively developing a 90% of new book of business. Skilled at identifying contacts and opportunities, conducting customer visits, attending trade shows, and resolving customer issues efficiently.
• Experienced in B2B sales and account management within the telecommunications industry, selling across key verticals such as
• Fiber Optic Network Materials
• Customer Premise Equipment (CPE)
• IT Asset Disposition (ITAD)
• End-of-Life product management.
• Adept at prospecting, networking, building client relationships, and consistently closing deals. Demonstrated ability to identify new business opportunities, deliver customized solutions, exceed sales targets, and coordinate logistics while managing customer relationships.

• Responsible for overseeing a large portfolio of emergency preparedness products across a territory spanning 13 states. Successfully manage both new and existing business relationships with current clients while actively pursuing new opportunities for growth.
• Key Responsibilities:
• Territory Management: Skillfully manage a large area spanning 13 states, carefully planning sales strategies to reach more customers and boost sales revenue.
• Client Relationship Management: Cultivate and maintain strong, trust-based relationships with existing clients, ensuring high levels of satisfaction and retention. Proactively address client needs and concerns to foster long-term loyalty and repeat business.
• New Business Development: Employ a proactive approach to business development, leveraging a combination of cold calling, networking, and participation in industry conferences to identify and capitalize on opportunities for expanding the customer base. Effectively showcase the full spectrum of product offerings to prospective clients, tailoring solutions to address their specific emergency preparedness needs.
• Compliance and Regulatory Knowledge: Stay up-to-date with evolving state regulations and requirements retaining to emergency preparedness and ensuring full compliance throughout the sales process. Serve as a knowledgeable resource for clients, offering expert guidance and assistance in navigating regulatory complexities.
• Full Sales Cycle Support: Provide comprehensive support to clients throughout the entire cycle, from initial outreach and product demonstration to contract negotiation and post-sale support. Deliver exceptional service and support at every stage, driving customer satisfaction and facilitating seamless transactions.
• By leveraging a combination of strategic planning, relationship-building acumen, and in-depth industry expertise, effectively drive sales growth and market expansion in the critical field of emergency preparedness.

• Solicit sales in 76 retail accounts to achieve objectives through evaluation of new business opportunities and voids in present sales and service levels. Ensure the development of existing accounts and introduction of new products and promotions while maintaining existing brands. Handling of customer problems and needs in a timely manner. Meeting with heads of each account on a daily basis to discuss changes in the market, pricing and promotions. Experience in promotional executions, shelf management, display building, POS installation, product merchandising and documentation of travel and expenses.

• Weekly travels to gain distribution in territory. Frequent face time with twenty-eight Distributors providing support in selling and demoing. Coordinate product orders, promotional schedules, shelf management, pricing and execution. Submitted recaps of visits, POS orders as well as travel expenses.

• Sales and promotions dedicated exclusively to the Bud Light Mega Family brands. Submitted daily promotional and financial recaps as related to trade spending and PPG giveaways. Daily experience in Point-of-Sale installment, including vinyl graphics and mesh. Helped route salesman with deliveries and display building as needed.