Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Holly Koehler

Merchantville,NJ

Summary

Dynamic Event Sales professional with proven success in driving event sales and revenue growth through exceptional client relationship management, strategic upselling, and contract negotiation. Skilled in CRM management and performance tracking, I consistently exceeded sales targets with a strong focus on team collaboration and achieving results.

Overview

9
9
years of professional experience

Work History

Event Sales Manager

Lucky Strike Entertainment
06.2016 - Current
  • Increased event sales revenue by developing and maintaining strong relationships with clients.
  • Mentored junior team members on best practices in event sales management, fostering a culture of continuous growth and development within the team.
  • Developed customized event proposals tailored to individual client needs, consistently exceeding sales targets.
  • Led pre-event planning meetings with clients to establish clear goals and expectations before their events commenced.
  • Maximized revenue potential by upselling additional services such as audiovisual equipment rentals or catering options.
  • Built a comprehensive database of leads through diligent research into competitor offerings and market trends.
  • Streamlined internal processes for greater efficiency in managing event contracts, invoices, and payments.
  • Leveraged data-driven insights to inform strategic decision-making around pricing structures, promotional activities, and target markets for improved results.
  • Managed a diverse portfolio of corporate and social events, effectively coordinating all logistics to ensure seamless execution.
  • Achieved consistent year-over-year growth in overall event bookings through proactive prospecting efforts.
  • Enhanced client satisfaction by providing exceptional customer service throughout the entire sales process.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Compiled and analyzed data to determine approaches to improve sales and performance.

Education

Bachelor of Science - Hotel, Restaurant, And Tourism Management

Fairleigh Dickinson University
Madison, NJ
05-2016

Skills

  • Client relationship management
  • CRM management
  • B to B sales
  • Target setting
  • Cold calling
  • Performance tracking
  • Sales pipeline management
  • Time management
  • Excellent communication
  • Team motivation
  • Verbal and written communication
  • Relationship building

Accomplishments

Achieved approx. $1 million in sales annually

Timeline

Event Sales Manager

Lucky Strike Entertainment
06.2016 - Current

Bachelor of Science - Hotel, Restaurant, And Tourism Management

Fairleigh Dickinson University
Holly Koehler