HOLLY M. SHAPIRO
Coronado,USA
Summary
Operations and marketing professional with over a decade of experience optimizing workflows, leading cross-functional initiatives, and enhancing customer satisfaction in the apparel and retail sector. Proven track record in streamlining processes, implementing operational improvements, and fostering collaboration across departments to achieve measurable efficiency gains. Passionate about building scalable systems, ensuring operational rigor, and aligning business processes with brand growth—perfectly suited to support Vuori’s capability roadmap and operational excellence objectives.
Overview
22
22
years of professional experience
Work History
Operations Manager
BreakingT
San Diego, USA
11.2019 - 06.2025
- Streamlined end-to-end logistics and fulfillment processes, ensuring on-time nationwide product delivery for a real-time fan apparel company.
- Partnered with internal teams (product, marketing, sales and creative) and external vendors to identify and implement process improvements aligned with business goals.
- Coordinated inventory and merchandise for time-sensitive launches and special events, ensuring operational consistency and accountability.
- Tracked KPIs to measure operational performance, leading initiatives that improved order accuracy and reduced fulfillment errors.
- Maintained strong vendor relationships to enhance quality, reduce lead times, and improve supply chain reliability.
- Served as a central point of contact between business and production, resolving issues quickly to minimize disruptions.
Corporate Communications Associate
First Allied Securities
San Diego, USA
10.2006 - 10.2007
- Developed strategic communications to support organizational initiatives and strengthen internal alignment.
- Partnered with leadership to ensure messaging consistency across departments.
Marketing Manager
United Processing Corporation
Somers, USA
11.2005 - 09.2006
- Directed marketing campaigns that improved customer acquisition and retention.
Developed promotional strategies that aligned with business growth objectives.
Public Relations Coordinator
American Eagle Outfitters
New York, USA
11.2003 - 11.2005
- Planned and executed high-profile brand events, ensuring flawless operational execution and maximum brand impact.
- Coordinated with cross-functional teams to support seasonal launches and nationwide store openings.
Education
ABA-Approved Paralegal Certificate -
University of San Diego
San Diego, CA01.2019
Bachelor of Science - Advertising Marketing & Communications
Fashion Institute of Technology
New York, NY01.2002
Skills
- Operational Process Improvement & Efficiency Gains
- Cross-Functional Collaboration (Planning, Merchandising, Logistics, Technology, Marketing)
- Vendor Relations & Contract Management
- Inventory Management & Product Data Integrity
- Change Management & Standardization of Processes
- Event, Campaign & Project Coordination
- KPI Tracking & Performance Reporting
- Platforms: Shopify, Zendesk, Microsoft Office Suite
Volunteer Experience
Active Member, Rady Children's Hospital Coronado Auxiliary Unit, Coronado, CA, 08/01/16, Present, Led online registration for the Annual Coronado Turkey Trot, helping raise over $50,000 for the hospital.
Affiliations
Active Member – Rady Children's Hospital Coronado Auxiliary Unit, Coronado, CA | Aug 2016 – Present
- Led online registration for the Annual Coronado Turkey Trot, helping raise over $75,000 for the hospital.
References
References available upon request.
Timeline
Operations Manager
BreakingT
11.2019 - 06.2025
Corporate Communications Associate
First Allied Securities
10.2006 - 10.2007
Marketing Manager
United Processing Corporation
11.2005 - 09.2006
Public Relations Coordinator
American Eagle Outfitters
11.2003 - 11.2005
ABA-Approved Paralegal Certificate -
University of San Diego
Bachelor of Science - Advertising Marketing & Communications
Fashion Institute of Technology
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