Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Holly Shaw

Summary

Dynamic Marketing Strategist with a proven track record at Sunrise Broadcasting, adept in crafting and executing advertising strategies across multiple platforms. Excelled in client relationship management and sales prospecting, surpassing sales targets through innovative campaign development. Skilled in market research and effective communication, consistently achieving high client satisfaction and long-term partnerships.

Overview

17
17
years of professional experience

Work History

Marketing Strategist

Sunrise Broadcasting
06.2008 - Current


  • Advertising sales for multiple media platforms, including radio (Jammin 99.9, Sunny 103.7, Z107.5, Modern Rock 98.7, ESPN Radio 101.7, The Breeze 95.9), TV (WILM TV-10 & MeTV), and digital (WRAL Digital Solutions).
  • Develop and execute customized advertising strategies to meet client objectives, ensuring high satisfaction and long-term relationships.
  • Meet & exceed sales targets through effective prospecting, relationship building, and closing sales.
  • Manage full-cycle sales from prospecting to campaign execution, providing clients with insightful performance reports and optimization recommendations.
  • Collaborate with internal teams to ensure smooth campaign delivery and track key metrics for continuous improvement.

Education

Bachelor of Science - Advertising, Marketing & Broadcast

Bemidji State University
Bemidji, MN

Skills

  • Target Audience Identification
  • Creative Thinking
  • Client Relationship Management
  • Advertising Campaign Development & Execution
  • Sales Prospecting & Lead Generation
  • Idea Selling
  • Problem Solving
  • Multitasking Abilities
  • Market Research & Strategy
  • Negotiation & Closing Sales
  • CRM Software Knowledge
  • Excellent Communication & Presentation Skills

Accomplishments

  • Marketing Strategist of the Year – Sunrise Broadcasting and WILM-TV 10, MeTV (2023, 2022, 2021, 2019, 2018)
    Issued by Capitol Broadcasting Company - Sunrise Broadcasting Division
  • The Michael McGowan Second Wind Award
    Cystic Fibrosis Foundation – August 2018
    Awarded for unwavering dedication and vision for improving life for those living with Cystic Fibrosis.
  • Women of Achievement Award – Communications Category
    YWCA of the Lower Cape Fear – May 2016
    Recognized for outstanding contributions and achievements in the communications field.

Timeline

Marketing Strategist

Sunrise Broadcasting
06.2008 - Current

Bachelor of Science - Advertising, Marketing & Broadcast

Bemidji State University

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Holly Shaw