Holly Thomas
Miami Beach,FL
Summary
Top-producing sales professional and expert in the apparel industry. Consistently exceeds sales goals and company expectations. Dynamic communicator with a proven track record of success. Specializes in brand building and has extensive experience working with department stores, off-price retailers, and specialty chains. A leader in the fashion industry, particularly focused on the young men's, ladies, and juniors market. Expertise extends to denim, knits, swimwear, streetwear, and outerwear.
Overview
27
27
years of professional experience
Work History
VP of Sales
UZZI Amphibious Gear
11.2019 - Current
- Work directly with buying team of major apparel retailers including value channel,department stores,major chains,specialty stores,resorts,water parks,marinas and cruise lines in US,Canada,Mexico,Caribbean,South America.
- Exceeded sales goals and increased profitability through effective sales strategy and business planning.
- Travel to all major apparel trade shows,markets and regions to increase sales and account base.
- Hands on involvement with product development,merchandising and custom/SMU strategies
- Work closely with planning and inventory team by aggressively turning product,keeping a lean stock position.
- Researched sales opportunities and possible leads into global markets.
- Managed and mentored sales teams effectively, providing clear goals and performance feedback to drive success.
V.P. Of Sales Aeropostale Men's
Raw Brands/Aeropostale Men's
10.2017 - Current
- Launched Aeropostale Men's - 10 Million first year
- Hit aggressive sales plan with key retailers within 6 months
- Consistently exceeded sales goals by 50%.
- Excellent customer relationships with value channel/Dept stores
- Hands on in special programs /exclusive production for key accounts
- Work with specialty wholesale Clubs
- Identified and qualified customer needs, developed sales strategies and negotiated pricing and profitability
- Work with buyers,DMM,GMM and planning teams
Senior Account executive
Wilson Design Source Supply/Heritage America Denim
10.2016 - Current
- Increased brand volume by 40%
- Launched both Heritage America and PUNK/ROYAL into Macys
- Successfully drove sales in Department/specialty stores
- Hands on with buyers DMM/GMM and planning
- Worked with design team in merchandising
- Executed private label programs for key accounts
V.P.of sales
Ecko Unlimited/New Rise Holdings
01.2015 - 04.2016
- Played key role in Ecko Unlimited relaunch into market
- Significant sales growth within 6 month
- Handled value channel/off price major accounts/Specialty chains
- Drove sales and implemented brand strategy
- Liquidated inventory
- Maintained margin/profitability
EVP of Sales Rocawear Juniors
Roc apparel
08.2011 - 03.2014
- Handled all sales for Department stores/discount/specialty chains
- Did 6 Million in 12 months
- Exceeded initial sales plan by 20%
- Worked hands on with design and merchandising
- Implemented brand strategy and placement
- Increased private label and special programs for specialty chains
EVP of sales /Tommy Girl/Tommy Hilfiger
RVC Inc.
06.2010 - 08.2011
- Successfully launched Tommy Girl Brand into 250 doors at Macy's
- Worked closely with buyers/ DMM/GMM and planning
- Exceeded sales goals and in increased volume-10 Million 1st year
- Developed marketing strategies with team and in-store promotions
V. P.of sales Apple Bottoms Jeans/Sean John Ladies
ICER Brands
06.2004 - 08.2010
- launched major Junior denim brand-Did 22 million in 12 months
- Worked with all key department stores
- Build in-store shops within Macy's/Dillard's/PacSun
- Worked closely with design/merchandising team
- Effectively led sales team throughout U.S.
Account Executive Rocawear Juniors
Nesi Apparel
04.2001 - 06.2004
- Did 35 Million first 18 months in sales
- Managed all Dept store/Specialty chains
- Hands on in design/merchandising
Key Account sales Manager Ecko Unlimited/Ecko Red
Ecko Unlimited/Ecko Red
02.1998 - 04.2001
Education
Fashion Institute of Technology/Tobe Coburn
New York, NYSkills
- Excellent relationships with retail partners
- Department store/Value Channel contacts
- Strong sales skills
- Goal oriented
- Knowledgeable in Fashion/Product/Trend
- Self-motivated
- Account development
- Interpersonal skills
- Customer rapport
- Highly competitive
- Dedicated team player
- Business development
Timeline
VP of Sales
UZZI Amphibious Gear
11.2019 - Current
V.P. Of Sales Aeropostale Men's
Raw Brands/Aeropostale Men's
10.2017 - Current
Senior Account executive
Wilson Design Source Supply/Heritage America Denim
10.2016 - Current
V.P.of sales
Ecko Unlimited/New Rise Holdings
01.2015 - 04.2016
EVP of Sales Rocawear Juniors
Roc apparel
08.2011 - 03.2014
EVP of sales /Tommy Girl/Tommy Hilfiger
RVC Inc.
06.2010 - 08.2011
V. P.of sales Apple Bottoms Jeans/Sean John Ladies
ICER Brands
06.2004 - 08.2010
Account Executive Rocawear Juniors
Nesi Apparel
04.2001 - 06.2004
Key Account sales Manager Ecko Unlimited/Ecko Red
Ecko Unlimited/Ecko Red
02.1998 - 04.2001
Fashion Institute of Technology/Tobe Coburn
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