Hongyu Li

• In April 2023, Fresh2 acquired EZ100, rebranding the EZ100 brand as EZ100 by Fresh2. Furthermore, EZ100's business became the core entity, listing on NASDAQ in July 2023 under the ticker symbol FRES.
• Responsible for overseeing the overall performance of EZ100 within the Fresh2 Group.
• Reporting directly to the Chief Sales Officer (CSO) of the publicly listed company group.

Key Accomplishment

• Led the completion of business integration within 2 months post-acquisition, transitioning the original EZ100 business from a online restaurant supply store to a restaurant supply marketplace.
• On the foundation of the original EZ100 disposable supply business, achieved the transformation of food supply from offline transactions to online.

• Co-founder and Head of Business Operations at the company. Oversee sales, marketing, service, and supply chain departments. Responsible for driving customer growth and revenue increase.
• Member of the management team, reporting directly to the CEO.

Key Accomplishment

• Built the business model and team from scratch. Over a period of 3 years, achieved a total of 9000+ registered users, with 2800+ users generating transactions, resulting in $22 million in sales.
• Established and refined the business model for a restaurant supply e-commerce platform (nationwide free shipping, regional distribution centers & partnership warehouses, upstream supply chain). As a result, established a core competitive advantage in the business, becoming a prerequisite for entrepreneurial success.

• Responsible for the overall performance of the SAAS & PAYMENT PROCESSING BUSINESS GROUP. In charge of both sales representatives and channels. And work closely with the operations department to accomplish total business goals.
• Reporting to the Senior Vice President (SVP), responsible for developing a sales strategy to meet sales targets.

Key Accomplishment

• Established POS sales methods (business opportunity acquisition, channel construction).
• The establishment and improvement of the entire sales training and assessment system.
• Established the new sales department from scratch, setting up 7 sales offices in major cities across the United States and assembling a sales team of 40 salesperson within 6 months.
• Successfully led the transition of the entire company's revenue model from a one-time purchase model to a Software as a Service (SaaS) model.
• Achieved sales target of 2214 customers in 2019, with a completion rate of 123%.

• Manage a team of 5 sales representatives, and be responsible for the completion of the team's sales goals.

Key Accomplishment

• Established standards for sales training and assessment. Strictly divided the sales management system into a standard system of Objectives Management - Opportunity Management - Performance Management.