Summary
Overview
Work History
Education
Skills
Timeline
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HOPE WILLIAMS

Portland,OR

Summary

Sales leader with a proven track record driving revenue growth through strategic channel development and relationship management. Expertise in project management and team leadership, crafting innovative sales strategies that enhance operational efficiency. Committed to achieving results and empowering teams for sustained success.

Overview

11
11
years of professional experience

Work History

Director of Sales

Jacobsen Salt Co
Portland, OR
06.2018 - Current
  • Develop and implement revenue driven strategies to meet long term growth goals
  • Build and manage a supportive, open-minded, and creative team of sales managers nationwide
  • Establish genuine, transparent, and long lasting relationships within the industry that foster growth and mutual success
  • Strategically manage revenue streams by establishing sales targets, deployment strategies, and go-to-market initiatives
  • Create and maintain monthly, quarterly, and yearly forecasts across all wholesale channels and product categories
  • Provide continual analysis of sales/consumer trends and opportunities to increase points of distribution in order to plan for demand, rationalize SKUs, and propose new products
  • Analyze and track product margin and trade spend to implement necessary price increases channel by channel
  • Work with leadership and marketing teams to guide new product development from inception to market launch – develop flavor profiles, design and source packaging, set pricing and go-to market strategies
  • Work closely with all departments to ensure deadlines, quality standards, and customer satisfaction were being met
  • Work with marketing teams to develop cross channel campaigns that compliment overall brand strategy

Regional Sales Manager

Jacobsen Salt Co.
08.2017 - 05.2018
  • Lead the sales plan development and execution for grocery and specialty channels in the Central and Southern United States
  • Oversaw sales managers and broker networks to reach revenue goals
  • Lead monthly sales performance and forecast reviews
  • Developed actions steps with sales and marketing management to ensure brand and channel strategies are being followed
  • Provided feedback and recommendations to VP of Sales for trade program’s effectiveness

Senior Sales Manager

Jacobsen Salt Co.
03.2016 - 08.2017
  • Managed sales, strategy, and accelerated growth within the specialty channel nationally
  • Managed and actively grow 1,200+ direct accounts
  • Directly managed sales reps and regional brokers to achieve revenue goals
  • Forecasted Monthly, quarterly, and yearly revenue within the specialty channel
  • Planned and executed yearly promotional calendars, effective merchandising, demos and trade shows

Sales Account Manager/Worker-Owner

Equal Exchange
Portland, OR
02.2014 - 03.2016
  • Educated buyers and consumers on the significance of fair trade, organic foods, and small farmer supply chains
  • Independently managed and 100+ accounts and $2+ million in revenue
  • Developed and implemented sales strategies across assigned territory to achieve revenue growth goals
  • Maintained and deepened account relationships
  • Designed and lead trainings to effectively communicate the Equal Exchange mission
  • Planned and executed regional events and trade shows
  • Develop and executed a company-wide sustainability plan and team protocols
  • Executed worker-owner responsibilities - actively engaging in company wide policy and procedure reviews, new item planning, board of director elections

Education

B.S - Environmental Science

University of Oregon
2013

Skills

  • Sales leadership and training
  • Project management
  • Long and short term strategy development
  • Channel development
  • Driving business growth
  • Problem resolution
  • Team management
  • Relationship development
  • Operational improvement
  • Business operations
  • Communications
  • Organization
  • Fluent in MS Office, Quickbooks

Timeline

Director of Sales

Jacobsen Salt Co
06.2018 - Current

Regional Sales Manager

Jacobsen Salt Co.
08.2017 - 05.2018

Senior Sales Manager

Jacobsen Salt Co.
03.2016 - 08.2017

Sales Account Manager/Worker-Owner

Equal Exchange
02.2014 - 03.2016

B.S - Environmental Science

University of Oregon

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