Hunter Johnston
Marketing / Brand Management
Dallas, TX
Overview
4
4
years of post-secondary education
2
2
Languages
4
4
Years of marketing experience
Work History
Account Executive / Intern Lead
Moroch Partners
Dallas, Texas
2021.03 - Current
- Planned and implemented media for 39 markets.
- Managed 57 budgets.
- Implemented use of Google My Business and other social platforms for various franchisees.
- Communicated with over 70 franchisees.
- Analyzed over 60 digital media campaigns.
- Stayed up-to-date on changing industry and product standards and trends related to accounts.
- Created and executed account strategies to present services to key decision makers.
- Stayed aware of competitive landscape and emerging technologies to best position brand in global marketplace.
- Manage Intern Program with 11 interns and supervisors.
Account Coordinator
Moroch Partners - Brand Management
08.2019 - 02.2021
- Coordinated media for 70 markets.
- Planned and implemented media for 4 markets.
- Ensured media did not overspend over 119 budgets.
- Implemented use of Google My Business and other social platforms for various franchisees.
- Communicated with over 40 franchisees.
- Analyzed over 60 digital media campaigns.
Marketing Assistant
Texas Tech University Office of Undergraduate Admissions
12.2016 - 07.2019
- Utilized Salesforce for emailing and data analyzation.
- Planned and instituted social media marketing plan for Texas Tech Admissions.
- Boosted social media traffic by 100% by creating an integrated social media strategy.
- Designed user interface, tools and web pages to meet branding guidelines and web best practices.
- Collaborated with designers and the editorial team on marketing materials.
JAB Cares Event Intern
Josh Abbott Band / JAB Cares Charity
08.2018 - 12.2018
- Managed event logistics and operations, including support staff, vendor services and volunteers.
- Interfaced with customers to resolve problems in a timely manner.
- Developed strong professional relationships by interacting and communicating effectively with a wide variety of colleagues including a professional band.
- Drafted engaging, accurate and effective social media content.
Special Events Intern
Visit Kingsport / Fun Fest
05.2018 - 08.2018
- Supported senior leadership by developing status reports on activities related to the planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for over 100 events.
- Mentored customer service, marketing, sales and accounting teams.
- Coordinated art and graphics creation for effective merchandising.
- Proofed and approved production and printing drafts of promotional materials.
- Supported leadership with supervising onsite teams; including caterers, audio-visual technicians, and facility management team.
Student Telecounselor
Texas Tech University Office of Undergraduate Admissions
09.2015 - 05.2017
- Trained and mentored new telemarketers on best practices, communication strategies and performance standards.
- Assisted customers promptly and politely, in person and via telephone with knowledgeable responses.
Firm Account Manager
RaiderComm Public Relations
08.2015 - 12.2018
- Prepared social media posts and videos with an eye for viral content strategies.
- Wrote and distributed press releases for company and clients.
- Contributed ideas to concept development, strategic planning and business operations.
Recreation Manager
Town of Parker Recreation
02.2015 - 05.2019
- Ensured superior customer experience by addressing customer concerns, demonstrating empathy and resolving problems swiftly.
Street Marketer & Event Assistant
B-Weiss Entertainment Group
01.2019 - 04.2019
- Coordinated all promotional activities for the Cody Johnson concert in the Lubbock area.
- Aided with day of event preparation and oversaw running plans.
- Distributed VIP packages to guests and handled guest services.
Education
Bachelor of Arts - Public Relations
08.2015 - 05.2019
BA in Public Relations
Minor in Spanish
Certificate in Entertainment Media
President's List: 1 Semester
Dean's List: 4 Semesters
Skills
Social Media Marketing
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