Hunter Johnston

Work History

Account Executive / Intern Lead

Moroch Partners

Dallas, Texas

2021.03 - Current

Planned and implemented media for 39 markets.
Managed 57 budgets.
Implemented use of Google My Business and other social platforms for various franchisees.
Communicated with over 70 franchisees.
Analyzed over 60 digital media campaigns.
Stayed up-to-date on changing industry and product standards and trends related to accounts.
Created and executed account strategies to present services to key decision makers.
Stayed aware of competitive landscape and emerging technologies to best position brand in global marketplace.
Manage Intern Program with 11 interns and supervisors.

Account Coordinator

Moroch Partners - Brand Management

08.2019 - 02.2021

Coordinated media for 70 markets.
Planned and implemented media for 4 markets.
Ensured media did not overspend over 119 budgets.
Implemented use of Google My Business and other social platforms for various franchisees.
Communicated with over 40 franchisees.
Analyzed over 60 digital media campaigns.

Marketing Assistant

Texas Tech University Office of Undergraduate Admissions

12.2016 - 07.2019

Utilized Salesforce for emailing and data analyzation.
Planned and instituted social media marketing plan for Texas Tech Admissions.
Boosted social media traffic by 100% by creating an integrated social media strategy.
Designed user interface, tools and web pages to meet branding guidelines and web best practices.
Collaborated with designers and the editorial team on marketing materials.

JAB Cares Event Intern

Josh Abbott Band / JAB Cares Charity

08.2018 - 12.2018

Managed event logistics and operations, including support staff, vendor services and volunteers.
Interfaced with customers to resolve problems in a timely manner.
Developed strong professional relationships by interacting and communicating effectively with a wide variety of colleagues including a professional band.
Drafted engaging, accurate and effective social media content.

Special Events Intern

Visit Kingsport / Fun Fest

05.2018 - 08.2018

Supported senior leadership by developing status reports on activities related to the planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for over 100 events.
Mentored customer service, marketing, sales and accounting teams.
Coordinated art and graphics creation for effective merchandising.
Proofed and approved production and printing drafts of promotional materials.
Supported leadership with supervising onsite teams; including caterers, audio-visual technicians, and facility management team.

Student Telecounselor

Texas Tech University Office of Undergraduate Admissions

09.2015 - 05.2017

Trained and mentored new telemarketers on best practices, communication strategies and performance standards.
Assisted customers promptly and politely, in person and via telephone with knowledgeable responses.

Firm Account Manager

RaiderComm Public Relations

08.2015 - 12.2018

Prepared social media posts and videos with an eye for viral content strategies.
Wrote and distributed press releases for company and clients.
Contributed ideas to concept development, strategic planning and business operations.

Recreation Manager

Town of Parker Recreation

02.2015 - 05.2019

Ensured superior customer experience by addressing customer concerns, demonstrating empathy and resolving problems swiftly.

Street Marketer & Event Assistant

B-Weiss Entertainment Group

01.2019 - 04.2019

Coordinated all promotional activities for the Cody Johnson concert in the Lubbock area.
Aided with day of event preparation and oversaw running plans.
Distributed VIP packages to guests and handled guest services.

Overview