Ian Marius Rødli Culver
Detroit
Summary
Dynamic Sr. Software Designer & Consultant at Atomic Object, I excel in customer research and product strategy, driving a 50% increase in user adoption through evidence-based design. My facilitation of cross-functional workshops enhances collaboration, while my technical expertise ensures visually compelling solutions that meet complex business needs. I thrive in ambiguous spaces, and deliver clarity with a calm demeanor.
Overview
13
13
years of professional experience
Work History
Sr. Software Designer & Consultant
Atomic Object
Ann Arbor
05.2022 - Current
- Led UX design across 10 cross-functional product teams in healthcare, government, energy, and retail, delivering intuitive solutions that aligned user needs with complex business requirements
- Conducted 50+ research and usability testing sessions, driving a 50% increase in user adoption and reducing development rework by 30% through evidence-based design decisions
- Facilitated 15+ discovery and alignment workshops, clarifying product requirements and reducing delivery timelines by 15% through improved cross-team collaboration
- Contributed to 5 successful project sales totaling $5M in revenue over 3 years by shaping design-led proposals and demonstrating UX value during pre-sales engagements.
Design Strategist
Ian Culver LLC
05.2021 - 05.2022
- Collaborated with 3 boutique agencies to deliver end-to-end UX strategy and design across 6+ digital and brand projects, supporting successful launches and enhancing client experience offerings
- Led 20+ customer and stakeholder interviews to identify user needs and validate early product concepts, directly influencing product-market fit decisions for 3 MVPs
- Designed and facilitated multi-disciplinary discovery and prototyping workshops, accelerating alignment and reducing feedback cycles by 25%, enabling faster iteration on key product features.
Communications Designer
Fair Food Network
Ann Arbor
02.2020 - 04.2021
- Led visual strategy and brand cohesion across 3 nonprofit initiatives, resulting in a 40% increase in program engagement
- Produced 200+ branded assets across web, print, and social media, enhancing visibility and engagement for Double Up Food Bucks, a national food incentive program
- Collaborated with policy and outreach teams to design intuitive materials explaining food access programs to diverse audiences.
Designer
ThoughtFull
Grand Rapids
02.2018 - 08.2019
- Developed user-centered design strategies grounded in 20+ user interviews and 3 iterative test cycles, contributing to a 15% increase in customer satisfaction and higher feature adoption within the first quarter post-launch
- Facilitated cross-functional journey mapping with 10+ stakeholders to identify service gaps and prioritize UX opportunities, directly informing roadmap changes that reduced onboarding time by 20%
- Built and implemented modular design systems for web and mobile platforms, reducing front-end development time by 30% and ensuring consistent UX across 3+ digital products.
Furniture & Interior Designer
Studio Wise
Grand Rapids
02.2016 - 11.2017
- Designed and delivered 20+ custom furniture and interior solutions for 10+ hospitality and residential clients, managing full lifecycle from concept sketches to final installation across multi-site projects
- Created detailed 3D models and technical drawings that increased production accuracy and reduced manufacturing errors by an estimated 25%
- Partnered with fabricators and vendors to validate material specifications, ensure build feasibility, and maintain design integrity—resulting in on-time delivery and client satisfaction across all installations.
Graphic Designer / Creative Director
Michigan Creative
Lansing
11.2012 - 12.2014
- Directed creative strategy and execution for 15+ client campaigns across print, digital, and motion media, resulting in consistent brand messaging and faster production timelines
- Designed 10+ brand identity systems and integrated campaigns that increased client web traffic by up to 35% and enhanced stakeholder engagement through improved visual storytelling
- Select UX Projects
- BIGGBY Coffee – Mobile App Redesign
- Led UX redesign of the BIGGBY Coffee mobile app, removing 6 redundant clicks, cutting menu navigation time by 50%, and delivering 3 new features—all validated through user testing and aligned with brand guidelines.Repairs – Mobile App Design
- Led UX for a mobile-first ticketing platform at 86 Repairs, resulting in 49% of all service tickets being submitted via app, saving 1.6 FTEs annually, and earning the highest NPS of any support channel within 2 years.
Education
B.F.A - Collaborative Design
Kendall College of Art & Design
Grand Rapids, MI01.2017
A.A.A - Computer Graphics & Digital Media
Lansing Community College
Lansing, MI01-2014
Norwegian Language & Culture -
Elverum Folkehøgskole
Elverum, Norway01-2011
Skills
- Customer Research
- Product Strategy
- Visual Design
- Facilitation
- Information Architecture
- Figma
- Miro
- Adobe CC
Volunteer
Board Member DisArt – Grand Rapids, MI | 2016 - 2019 Creative Handyman SiTE:LAB | Grand Rapids, MI | 2015 - 2016
Participated in governance, provided design support through early years of scaling a small art festival to a globally recognized cultural and advocacy organization.
Developed wayfinding systems for large-scale outdoor art venue during ArtPrize, installed site specific installation projects, back-to-back Outstanding Venue award.
Timeline
Sr. Software Designer & Consultant
Atomic Object
05.2022 - Current
Design Strategist
Ian Culver LLC
05.2021 - 05.2022
Communications Designer
Fair Food Network
02.2020 - 04.2021
Designer
ThoughtFull
02.2018 - 08.2019
Furniture & Interior Designer
Studio Wise
02.2016 - 11.2017
Graphic Designer / Creative Director
Michigan Creative
11.2012 - 12.2014
B.F.A - Collaborative Design
Kendall College of Art & Design
A.A.A - Computer Graphics & Digital Media
Lansing Community College
Norwegian Language & Culture -
Elverum Folkehøgskole
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