IAN MEDINA
Atlanta,GA
Summary
Seasoned global business leader with over 20 years of experience in sales. Known for driving consistent double-digit growth and successfully expanding into new territories. Skilled in multi-channel sales strategies and adept at leading teams to develop effective sales and marketing plans. Proven track record of cultivating strong relationships with executive decision makers to drive business success.
Overview
38
38
years of professional experience
Work History
Vice President - Regional Sales
GROVE SERVICES
10.2022 - Current
- Working with our Global Sales Team and selected vendors to improve sales, implementing new strategies and diversifying our product line.
Director of Sales - Africa, Middle East and Latin America
GROVE SERVICES
10.2019 - 09.2022
- Boosted sales by 18% in the first year managing this territory.
- Increased customer base by 12%
Director Of Sales - Latin America
GROVE SERVICES
10.2017 - 10.2019
- Penetrated new markets, securing key major customers for the company.
- Generated over $45 Million In revenue, developing and implementing a new sales strategy for both breakbulk and container business.
- Consistently exceeded sales targets for 7 consecutive quarters.
Director-Latin America Franchising Operations
CAFES RICHARD
12.2014 - 10.2017
- Company Overview: Alto Cafe division - Paris, France
- Developed Latin American operations for Global French Coffee Franchise looking to expand in Central and Latin America.
- Launched new LATAM Office from the ground up, expanding to 8 successful business units.
- Hired local teams, developed all training materials, in store collateral and adapting all procedures to local markets.
International Business Consultant
International Business Consultant
08.2010 - 10.2013
- Propel business development and market expansion goals for European global brands, as a hands-on business resource developing and implementing marketing and sales programs and processes to enhance brand awareness and drive new revenue growth.
- Succeeded in restructuring client sales departments, training sales staff in solution selling to strengthen customer relationships and resurrect inactive accounts.
Director of Sales and Marketing
BORGES MIAMI, INC.
02.1994 - 07.2010
- Company Overview: (Star Fine Foods - BORGES Group)
- Developed Latin American and Caribbean markets for $1 billion global food agricultural corporation with over 1,000 employees. Cultivated productive relationships with local food distribution companies to begin gaining market entry in 17 target countries. Held full responsibility for sales activities, negotiating and closing all contracts. Managed office P&L and multimillion dollar marketing budget. Used EDI project management methodology to guide new initiatives. Reported monthly to HQ in Spain. Traveled 75% throughout region.
- Launched the company’s Miami office, hiring and managing 9 staff. Setting strategic direction and establishing a foothold for Borges in Latin America and the Caribbean.
- Established processes for sales and logistics.
- Succeeded closing contracts with large retailers such as Wal-Mart and Carrefour, increasing revenue by 30%
- Positioned BORGES branded products as market leaders throughout the region by conducting focused marketing campaigns
- Increased revenue by $5 million and office profit by 20% after acquiring private label business of major retailers.
Senior Buyer
MARESME, S.A.
01.1987 - 01.1992
- Delivered a smooth, cost-effective pipeline of supplies for $30 million wholesale apparel company. Identified reliable vendors in the Asia/Pacific region and negotiated advantageous contracts. Travelled 50% throughout the region.
- Safeguarded company finances through personal and rigorous supervision of outsourced design, manufacturing, and shipping to ensure quality and delivery of ordered items.
- Structured a standardized purchasing system, including policies and procedures, that saved company several million dollars.
Education
Lycée Français de Barcelone
01.1988
Some College (No Degree) - Finance
University of Barcelona
Skills
- Proficient in Microsoft Office
- SAP proficiency
- Salesforce data management
LANGUAGES
Spanish: Native
French: Native
Catalan: Native
Portuguese: Fluent
Italian: Fluent
Hebrew: Intermediate
Timeline
Vice President - Regional Sales
GROVE SERVICES
10.2022 - Current
Director of Sales - Africa, Middle East and Latin America
GROVE SERVICES
10.2019 - 09.2022
Director Of Sales - Latin America
GROVE SERVICES
10.2017 - 10.2019
Director-Latin America Franchising Operations
CAFES RICHARD
12.2014 - 10.2017
International Business Consultant
International Business Consultant
08.2010 - 10.2013
Director of Sales and Marketing
BORGES MIAMI, INC.
02.1994 - 07.2010
Senior Buyer
MARESME, S.A.
01.1987 - 01.1992
Lycée Français de Barcelone
Some College (No Degree) - Finance
University of Barcelona
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