Ibukun Simplice
Newark
Summary
Digital Marketing & Client Experience Professional with 4+ years of experience driving brand growth through data-driven campaigns, CRM strategy, and high-impact customer engagement. Proven track record of increasing engagement (25-40%), managing high-volume client interactions, and contributing to revenue growth for global and luxury brands. Skilled in content strategy, account management, and Salesforce-driven customer lifecycle optimisation, with the ability to translate insights into measurable marketing outcomes. Currently pursuing an MBA in Digital Marketing, bringing a strategic and analytical approach to scaling audience growth, retention, and customer experience.
Overview
5
5
years of professional experience
2023
2023
years of post-secondary education
Work History
Luxury Brand Ambassador
Odity
New York
08.2024 - Current
Digital Marketing Account Manager
Eazylancer
01.2024 - 05.2024
Content & Social Media Manager
Zivalagos
01.2022 - 01.2024
- Manage 70-100+ client interactions daily across phone, email, messages and live chat, consistently achieving 95%+ SLA compliance and high customer satisfaction scores.
- Ranked among top-performing sellers on the team, generating $186,000 in sales and contributing to the team exceeding its $2M annual sales goal for 2025, while consistently surpassing productivity and quality benchmarks.
- Utilized platforms including Salesforce, CyberSource, Forter, Genesys, Powerfront, and SharePoint to support daily operations, process transactions, mitigate fraud risk, and improve workflow efficiency.
- Analyse customer feedback and behavioural trends to support data-driven marketing and CRM strategies, increasing repeat engagement and client retention.
- Process transactions and resolve payment issues using CyberSource and Forter, reducing fraud risk and improving order success rates.
- Collaborate with cross-functional teams and brand stakeholders to optimise customer journeys and improve service workflows, reducing resolution time.
- Maintain detailed reporting in Excel, identifying patterns in complaints and delivery issues (e.g., UPS claims), leading to faster resolution timelines.
- Managed marketing activities for 4 client accounts across multiple industries including real estate, beverage, non-profit (foundation), and fintech/payment services.
- Acted as the primary liaison between clients and the agency, ensuring clear communication, alignment on deliverables, and timely execution of campaigns.
- Developed and executed multi-channel marketing strategies across Instagram, Twitter (X), LinkedIn, and Facebook to increase brand visibility and engagement.
- Created and managed content calendars, ensuring consistent posting aligned with brand voice, campaign goals, and audience behaviour.
- Planned and executed paid and organic marketing campaigns, contributing to audience growth, brand awareness, and lead generation.
- Managed email marketing campaigns, including content creation, audience targeting, and performance tracking to improve engagement rates.
- Monitored campaign performance and adjusted strategies based on analytics to improve reach, engagement, and overall effectiveness.
- Managed and grew the brand's Instagram account (50K+ followers), executing data-driven content strategies that increased engagement and audience reach.
Digital Marketing Intern
Progital Digital Agency
01.2021 - 09.2021
- Created high-performing content including photo/video posts, reels, graphics, and captions, aligning with brand identity and target audience preferences.
- Led content production during photoshoots, directing creative execution and ensuring a consistent visual aesthetic across all campaigns.
- Increased engagement rates by 25-40% through strategic posting, trend utilisation, and audience-focused storytelling, strengthening brand visibility and customer interaction.
- Analysed Instagram insights and performance metrics to optimise content strategy, improve reach, and refine targeting of key customer segments.
- Leveraged user-generated content (UGC) and customer reviews to build trust, increase credibility, and drive conversions.
- Supported the Digital Marketing Manager in executing multi-channel marketing strategies for clients across healthcare, lifestyle, and service industries.
- Assisted in developing and managing content calendars for Instagram, Twitter (X), and LinkedIn, ensuring consistent and timely content delivery aligned with campaign goals.
- Created engaging digital content including social media posts, captions, graphics, and email marketing campaigns, tailored to different brand voices and target audiences.
- Utilised scheduling and publishing tools such as Meta Business Suite and Buffer to plan, automate, and optimise content distribution.
- Monitored and analysed social media performance metrics (reach, engagement, impressions), contributing to weekly and monthly client reports with actionable insights.
- Conducted keyword research and basic SEO optimisation, supporting website content updates to improve visibility and search rankings.
- Contributed to website optimisation efforts, including content updates and user experience improvements.
Education
MBA - Digital Marketing
Montclair State University
Montclair, NJ 01.2025 - 12.2026
BACHELOR OF SCIENCE - MASS COMMUNICATION
Caleb University
Lagos, NigeriaSkills
- Customer Experience & Client Relationship Management
- CRM & Customer Data Management (Salesforce)
- Digital Marketing Strategy & Execution
- Content Creation & Brand Storytelling
- Cross-functional collaboration
- Data Analysis & Performance Reporting
- Account Management & Client Communication
- Problem-Solving & Operational Efficiency
- Email Marketing & Campaign Management
- CRM & Marketing Tools (Salesforce, Meta Business Suite, Buffer, Excel)
Websites
Timeline
MBA - Digital Marketing
Montclair State University
01.2025 - 12.2026
Luxury Brand Ambassador
Odity
08.2024 - Current
Digital Marketing Account Manager
Eazylancer
01.2024 - 05.2024
Content & Social Media Manager
Zivalagos
01.2022 - 01.2024
Digital Marketing Intern
Progital Digital Agency
01.2021 - 09.2021
BACHELOR OF SCIENCE - MASS COMMUNICATION
Caleb University