IKENNA STOVALL

• Owned integrated marketing strategy across digital, CRM, website, partnerships, and experiential channels.
• Developed campaigns supporting hotel programming and partnerships that contributed to $10M+ in annual event revenue.
• Led partnerships with Mastercard, CHANEL, Chase Travel, and Hypebeast to expand brand reach and cultural relevance.
• Launched a Mastercard campaign generating 40M+ organic TikTok views.
• Increased direct bookings 35% through website optimization and customer journey improvements.
• Improved email CTA conversion from 2.1% to 4.3% through lifecycle marketing and segmentation.
• Directed agencies, creators, and cross-functional teams from strategy through execution.Led end-to-end digital brand strategy across owned, earned, and paid channels to drive consideration, visitation, and revenue growth.
• Developed integrated brand campaigns aligning physical programming with digital storytelling to ensure cohesive consumer experience across touchpoints.
• Directed cross-functional partners, agencies, and creators to execute premium, platform-native campaigns aligned with brand positioning.

Key Achievements

• Spearheaded website repositioning and SEO optimization, increasing direct bookings by 35% and strengthening brand equity.
• Designed digital amplification strategies supporting $10M+ in annual event and F&B revenue.
• Leveraged audience insights and performance analytics to optimize media investment and improve engagement and conversion metrics.

• Provided senior brand leadership across digital, partnerships, communications, and experiential marketing during executive transition.
• Advised executive stakeholders on brand positioning, audience strategy, and cultural relevance to maintain premium market perception.
• Oversaw integrated campaign planning to ensure alignment between commercial objectives and brand storytelling.

• Developed integrated campaigns for Prada, CHANEL Beauty, IKEA, Givenchy, Gucci, Tiffany & Co., and Jimmy Choo.
• Directed end-to-end campaign production across creators, photographers, and creative partners.
• Managed 50+ integrated campaigns annually across digital, influencer, and experiential channels.
• Increased engagement 25–40% through audience-driven campaign optimization.

• Led regional influencer strategy supporting Midwest retail expansion.
• Executed integrated campaigns for the Trunk Club launch during COVID.
• Managed influencer partnerships, campaign execution, and performance reporting.

• Led launch marketing for a luxury hospitality destination from pre-opening through opening.
• Built the brand's digital presence across social, partnerships, and content.
• Established creator partnerships that positioned the hotel as a cultural destination.

• Executed omnichannel campaigns across CRM, email, social, and paid media.
• Increased event attendance 20–30% through targeted marketing campaigns.
• Leveraged customer insights and analytics to improve engagement and conversion.

• Analyzed consumer insights and campaign performance to support product marketing initiatives.
• Conducted market research that informed marketing strategy and campaign optimization.