Ila Thomas
Richmond,VA
Summary
Creative and results-driven marketing professional with experience in digital strategy support, visual branding, campaign execution, and performance analysis. Skilled in translating brand objectives into compelling customer experiences that drive engagement and revenue growth. Strong analytical mindset combined with visual storytelling expertise.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Specialty Sales Executive Team Leader
Target
05.2024 - Current
- Lead brand execution strategies aligned with corporate marketing campaigns.
- Analyze sales and performance data to optimize promotional effectiveness.
- Oversee visual presentation standards to ensure consistent brand storytelling.
Specialty Sales Team Leader
Target
10.2022 - 05.2024
- Executed in-store marketing initiatives supporting national campaigns.
- Utilized KPIs and conversion metrics to refine sales strategies.
Visual Merchandising Team Leader
Target
06.2020 - 10.2022
- Designed visually compelling displays aligned with brand guidelines.
- Partnered with marketing teams to support promotions and brand activations.
- Analyzed customer feedback and sales data to improve display performance.
Education
Bachelor of Science - Business Marketing
Virginia Commonwealth University
12-2025
Associate in General Studies - undefined
Tidewater Community College
07-2021
Skills
- Digital Marketing Strategy
- Graphic Design & Visual Branding
- Content Development
- Campaign Execution & Optimization
- Data & KPI Analysis
- Consumer Trend Analysis
- Brand Consistency & Guidelines
- Cross-Functional Collaboration
Certification
- Introduction to Cloud, cognitiveclass.ai, Powered by IBM Developed Skills Network, - 12/01/24
- Big Data 101, cognitiveclass.ai, Powered by IBM Developer Skills Network, - 10/01/2024
Timeline
Specialty Sales Executive Team Leader
Target
05.2024 - Current
Specialty Sales Team Leader
Target
10.2022 - 05.2024
Visual Merchandising Team Leader
Target
06.2020 - 10.2022
Associate in General Studies - undefined
Tidewater Community College
Bachelor of Science - Business Marketing
Virginia Commonwealth University