Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Additional Information
Timeline
Generic

Ilya Notkin

Creative Director; Client Service
Weston,MA

Summary

Self-motivated highly creative professional successful in seizing viable opportunities for expansion and innovation in business. Background in increasing profits and transforming customer service standards. Long-time experienced in leading and supervising operational and sales teams. Good sense of humor for better negotiation with clients, partners and team. Passionate, enthusiastic and hardworking. Demanding on yourself and team members.

Overview

31
31
years of professional experience
5
5
years of post-secondary education

Work History

Founder; Creative Director; Client Service

Paradigma Advertising
Moscow, Russia
04.2013 - Current
  • Creative team managing (creative group heads, art directors and copywriters)
  • Account's team managing
  • Negotiation with Agency's top clients, project management
  • Brand analytics and strategic planning
  • Creative development (naming, TV, audio, print and digital)
  • Art Direction (identity, graphic design, video, print)
  • Agency's marketing and professional collaborations
  • Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.

Co-founder, Client Service Director

Paradigma Communication Group
Moscow, Russia
02.1998 - 04.2013

Head of Sales & Marketing

Medved. Magazine For Real Man
Moscow, Russia
02.1995 - 02.1998

Head of Sales & Marketing

Commersant Publishing House
Moscow, Russia
11.1993 - 02.1995

Advertising Sales Manager

Commersant Publishing House
Moscow, Russia
11.1993 - 10.1994

Marketing Research

Commersant Publishing House
Moscow, Russia
11.1992 - 10.1993

Education

Linguistics And Russian Literature

Moscow State University (Lomonosov's)
Moscow, Russia
09.1989 - 06.1994

Skills

Project Management

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Accomplishments

Over 300 creative and media cases

30 years of experience in marketing communications and management

Re-launching leading cellular communications operator (Beeline)

First world top-star ad campaign in Russia with Bruce Willis for Trust Bank

Advertising campaign with ice hockey top-star Alexander Ovechkin (OVI) for PSB Bank

Rebranding for #2 bank in Russia (VTB)

Viral effect offline campaigns for leading real-estate developer


Affiliations

  • International Association of Marcom Professionals - ICOM (over USD 3,5 billion in revenue, 80+ agencies in 60+ countries
  • Association of Communicative Agencies (AKAR Russia)

Additional Information

Creative concepts https://disk.yandex.ru/i/0w0lKtet3fuRAg

Brand Identity and design https://disk.yandex.ru/i/ZDphsK2mRYm8Ew

Timeline

Founder; Creative Director; Client Service

Paradigma Advertising
04.2013 - Current

Co-founder, Client Service Director

Paradigma Communication Group
02.1998 - 04.2013

Head of Sales & Marketing

Medved. Magazine For Real Man
02.1995 - 02.1998

Head of Sales & Marketing

Commersant Publishing House
11.1993 - 02.1995

Advertising Sales Manager

Commersant Publishing House
11.1993 - 10.1994

Marketing Research

Commersant Publishing House
11.1992 - 10.1993

Linguistics And Russian Literature

Moscow State University (Lomonosov's)
09.1989 - 06.1994

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Ilya NotkinCreative Director; Client Service